MilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The...
View ArticleThis AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and...
View ArticleInstacart Teams Up With Peacock for First Streaming Partnership
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal's streaming service Peacock for its first streaming partnership, giving all its Instacart+...
View ArticleTechMagic Podcast: Lego x Fortnite and The Godmothers of AI
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and...
View ArticleAntonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own...
View ArticleCharting the New Frontier of Consumer Insights: Emography
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in...
View ArticleElon Musk’s Latest Comments Spur More Quiet Quitting From Brands
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk...
View ArticleAvon Promotes CMO Kristof Neirynck to CEO
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with...
View ArticleAdweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief...
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman...
View ArticleGeico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier...
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to...
View ArticleBuzzFeed Inc. Granted Extension on Nasdaq Delisting
The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had...
View ArticleThe Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse
Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. by 2030. What could...
View ArticleBath & Body Works Goes Beyond the Mall With First Work From The Community
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, "Come...
View ArticleThe Creatorverse Exchange Resource Hub
Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing...
View ArticlePublishers Disguising Gen AI Content Risk Commercial and Reputational Blowback
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value....
View ArticleSnickers Spots Joel McHale’s Tastebuds in Wacky Workout Spot
As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to...
View ArticleX to Double Down on SMBs Following Musk’s Advertiser Attack
Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to...
View ArticleThe Creatorverse Exchange Reel: Joel Bervell and Kim Paige
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest...
View ArticleThe Creatorverse Exchange Reel: Robyn “GirlBossTown” DelMonte and Katie Welch
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest...
View ArticleThe Creatorverse Exchange Reel: CJ Johnson and Valerie Vargas
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest...
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