How PR Firms Greenwashed the UN’s Biggest Climate Talks
How did an oil baron end up in charge of the world's biggest climate conference? With the help of the public relations and advertising industry. That's the gist of a new report from activist group...
View ArticleLego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
As 2023 comes to an end, Lego and Epic Games finally unveiled what their kid-friendly metaverse will look like. A full 18 months in the making, the branded Lego edition of Fortnite is being described...
View ArticleThe Creatorverse Exchange Reel: Mya Pol and Soyung Kang
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest...
View ArticleThe Creatorverse Exchange Reel: Tiffany “The Budgetnista” Aliche and Bianca...
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest...
View ArticlePopeyes Spreads Its Wings After Specialty Item Makes Sales Soar
Popeyes is aiming to clip the wings of its competitors with the permanent addition of wings to its menu, accompanied by a scorching campaign with as much spice as its chicken. In the new campaign,...
View ArticleDance With Hello Kitty in AR to Celebrate the Character’s 50th Birthday
To mark Hello Kitty's 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through...
View ArticleBehind the Pop Culture Roots of Pepsi’s Modern Retro Redesign
Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin's Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of...
View ArticleDentsu X Names Shenda Loughnane Global Brand President
Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business....
View ArticleHow Blockchain Solana Turned Community Criticism Into a Resonant Campaign
While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on...
View ArticleOnly One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated,...
View ArticleUber Eats Drops a Holiday Cabaret Remix With Real Housewives’ Luann de Lesseps
Bravo's multi-spinoff franchise The Real Housewives has delivered glamour to spare since the first episode dropped in 2006. For the 2023 holiday season, The Real Housewives of New York City alumnus...
View ArticleGap and Dapper Dan Celebrate Harlem, Holidays and Community in Latest Collab
Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem...
View ArticleE.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji...
View ArticleWhatsApp Business Brings in Dentsu to Evolve Customer Relationships
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business is an extension app that allows companies to...
View ArticleJoanxMedia Founders Uncover Why Their Media and Creative Collaboration Truly...
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off...
View ArticleBrave Commerce Podcast: Redefining Relationship Selling
On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of...
View ArticleMike WiLL Made-It Is Creating Harmony Beyond Beats
Music is often referred to as the universal language because it can evoke emotions in anyone regardless of the language the artist is singing or rapping in. But while most people have favorite artists,...
View ArticleTelemundo Leadership Shakeup: Luis Fernández Replaces Beau Ferrari as Chairman
Telemundo is ending the year with a major leadership shakeup. Today, Cesar Conde, chairman of NBCUniversal News Group, announced that Beau Ferrari will exit his role as chairman of NBCUniversal...
View ArticleGlobal Ad Spend Growth Expected to Decelerate in 2024
Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in...
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