Why the Always Sunny Team Took a Shot at a Whiskey Brand
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to...
View ArticleGoogle’s AI Model Gemini Spurs Fresh Concerns Among Publishers
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press...
View ArticleCBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and...
View ArticleValentino Embraces AR Clothing Try-On for New Womenswear Collection
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality....
View ArticleB2B Agency Bader Rutter Shows the Changing Face of Agriculture
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list...
View ArticleCoca-Cola Releases Two Santa-Focused Holiday Short Films
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon's Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney...
View ArticleIt’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation...
View ArticleImpossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First...
She's a single mom who's down on her luck. He's a competitive eater who's searching for love. What happens when fate brings them together in an ad for Impossible Foods? It's a meat cute ... get it?...
View ArticleDallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest...
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal...
View ArticleAdweek Podcast: The 2024 ‘Not-Yet-Trending’ Trend Report by Pinterest
What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. In the latest episode of Yeah, That's Probably An Ad, community editor...
View ArticleKrystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM's data and technology organization. A source close to the situation confirmed Olivieri's departure, and...
View ArticlePapa Johns Names The Martin Agency Its Creative Agency of Record
In 2024, Papa Johns wants to celebrate the culture of pizza, and it's tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD...
View ArticleAs 2024 Approaches, the Future of Work Feels Like It’s at a Tipping Point
For all of the advancements and enhancements we've seen take center stage, sometimes it feels like we've time-traveled back to pre-pandemic circa 2019. Over the course of three years, under the worst...
View ArticleMorning Brew Publisher Steps Down to Focus On New Media Venture
Business news publisher Morning Brew--which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare--announced two key changes to its executive...
View ArticleThreads’ Hashtag Feature Isn’t Enough to Really Benefit Brands
The introduction of tags--similar to other platforms' hashtags--to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment....
View ArticleMomentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain...
Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency. While brands in-housing programmatic capabilities has been...
View ArticleVirginia Commonwealth University Acquires The Creative Circus
When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices. Virginia Commonwealth...
View ArticleSeason’s Bleedings: ‘Mother Bitchmas’ Confronts Period Poverty in Fundraising...
Purpose-driven agency Public Inc. has put a cheeky feminist spin on Santa's demonic counterpart Krampus by introducing Crampus, who is spending the holidays distributing menstrual products to people...
View ArticleInfographic: What Customers Want From Loyalty Programs
Inflation may be easing, but that's little comfort to consumers dealing with an already sky-high cost of living and a looming holiday shopping season. In response, companies should reevaluate their...
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