Emmys Ratings Hit Lowest Ever, Again
The small screen didn't bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally scheduled to...
View ArticleMarketers More Excited Than Threatened by AI Says WFA
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced...
View ArticleWhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S....
View ArticlePage Six’s Video Studio Launch Separates It From the NY Post
Page Six, the celebrity and gossip arm of the New York Post, has spent one year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its...
View ArticleA+E Networks Adjusts Ad Sales Team to Bolster Digital Solutions Ahead of Upfront
A+E is making ad sales adjustments. Top line Today, A+E Networks announced it's realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven...
View ArticleVolkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable...
View ArticleWeird Science: Mutant Lab Rats Tout ‘Best Coffee’ From Growing Brand Goodboybob
A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put some data behind their opinions. In a new campaign from independent agency Erich...
View ArticleLiquid Death Jabs at Beer Ad Tropes for Tie With Netflix’s Rebel Moon
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor,...
View ArticleSolo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with...
View ArticleU.K. Marketers Gear Up for 2024 Budget Boost
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in...
View ArticleTwitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice
Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with...
View ArticleNew Agency Business Expected to Rise in 2024
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business....
View Articlee.l.f. Cosmetics Shines Bright in Super Bowl Comeback
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its...
View ArticleMarketers Shift to IP Address Band-Aids Amid Cookie Deprecation
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of...
View ArticleGoogle’s Gen-AI Search Is Powering 84% of Queries, Study Finds
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge...
View ArticleLivestream Shopping in the US Awaits Its Breakout Creator Era
The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent...
View ArticleWarner Bros. Discovery Makes Its Upfront Return Official
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the...
View ArticleAustria Parodies AI Ads With Its ChatSkiPT Tourism Campaign
Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society's trends while promoting the beauty of their locations. And now, it's the...
View ArticleHighdive Recruits Vince Vaughn and Tom Brady for BetMGM Super Bowl Teasers
Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company's first-ever Big Game...
View ArticleDon’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do Dry January." And yet, the Chicago-based entrepreneur stands by the message, with...
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