The 2024 Ad-Tech Battleground: Identity and Politics
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don't...
View ArticleSamsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short...
View ArticleExclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting...
View ArticleApple’s New ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose"...
View ArticleThe 4-Day Work Week: A Natural Evolution of Labor for Today’s Connected World
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto...
View ArticleTechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily...
View ArticleWhat Peacock’s Record-Breaking NFL Streaming Ratings Don’t Tell You
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the...
View ArticleSustainability, Collaboration, and Purposeful Business: How Nespresso is...
In this week's episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica...
View ArticleMean Girls Comes to Snapchat With Four AR Lenses
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn...
View ArticleSundance Film Festival: How Brands Are Activating in Park City
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit...
View ArticleHow Häagen-Dazs Aims to Return to Its Glory Days With BBH
The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its...
View ArticleB2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses....
View ArticleHow Bounty Got Edelman and Gronk to Eat Wings Like the Bros They Are
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob...
View ArticleAs Cookies Fade Out, Retail Media Steps Into the Spotlight
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and...
View ArticleHuge Promotes Lisa De Bonis to CEO, Replacing Mat Baxter
Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence...
View ArticleHavas Agencies Could Be Stripped of B Corp Certification Due to Shell Account...
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result...
View ArticleThe Future of B2B Growth? Your Brand
One common misconception in business-to-business markets is that a great product guarantees success. While it's true that an exceptional product, technology or customer experience can rapidly build...
View ArticleBuy Now Pay Later: Disrupting Payments With Klarna CMO David Sandstrom
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success...
View ArticleTelevisaUnivision and Known Partner to Better Reach Hispanic Consumers
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. "If you're...
View ArticleDitch the Filters: A Real Beauty Journey With Glow Recipe
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like...
View Article