Here’s What to Know About Nielsen Suing VideoAmp
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging...
View ArticleTechMagic Podcast: The Apple Vision Pro Is Here
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she's...
View ArticleThe Future of Platforms and Social Strategy in 2024
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor...
View ArticleGoogle Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete...
View ArticleNetflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a "Love Is Wine" Chardonnay with AR-enabled labels. Shoppers can...
View ArticleFrom Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand's transformative journey. From embracing...
View ArticleJenna Ortega and Danny Ramirez Face Mascots’ Burning Rage in Doritos Dinamita...
Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don't get between a mascot and their food of choice. During a...
View ArticleEveryone Has a Christopher Walken Impression in BMW’s Super Bowl Ad
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star...
View ArticleSusan Credle to Become IPG’s First Creative Advisor
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG's agencies to advance the culture of creativity...
View ArticleSquarespace’s Super Bowl Teaser Reveals Martin Scorsese’s Collaborator: His...
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace's Super Bowl 58 teaser. The charming four-minute film sets up the website building service's...
View ArticleNetflix Books Expedia for First Global Ad Partnership
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan...
View ArticleParamount Scores Largest Super Bowl Sales Ever, But Not Because of Taylor Swift
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on Paramount's record-setting Super Bowl 58 ad sales. Though the company hasn't announced its...
View ArticleThanks to Gen Z, Deeper Connections Will Become the Currency of the Future
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while...
View ArticleAdvertisers’ Biggest Predictions for 2024
As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it's that anything can and will happen....
View ArticleCould Brands Fix Independent Film’s Funding Problem?
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari's experiences with Crohn's disease, they had to raise a production budget first. They...
View ArticleBen Affleck Pursues His Pop Star Dreams in Likely Dunkin’ Super Bowl...
Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin' ad released during this year's awards that teases a likely Super...
View ArticleAubrey Plaza Swears She’s Having a Good Time in Mountain Dew Baja Blast Super...
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this...
View ArticleBrave Commerce Podcast: Running a CPG Brand With a Tech Mindset
In this episode of Brave Commerce, Thomas Ranese, chief marketing officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and...
View ArticleMcDonald’s Customers Told ‘Send Your Kitchens on Vacation’
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. Created by TBWA Latvia, the 30-second advert from the quick service...
View ArticleThe New York Times Games Advertising Is More Than an Awareness Machine
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like...
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