Anti-Remote Work Stances Are a PR Nightmare and a Step Back For DEIB
Kyte Baby, an upscale clothing line for babies and toddlers, found itself in a full-blown crisis last week when its CEO denied an employee's request to work remotely. The employee's adopted baby, who...
View ArticleWhy Soccer OTT Platforms Are a Boost for Clubs and Marketers
The introduction of over-the-top (OTT) broadcasting platforms by European soccer's football elite has been on the rise as part of a growing trend of sports properties recognizing the potential of...
View ArticleTech Leaders’ Quotes From The Contentious Child Safety Senate Hearing
Leaders of the tech industry were summoned by the Senate Judiciary Committee to testify in front of Congress on Wednesday, pressed on how safe their platforms are for children. First-time Congress...
View ArticleThe Pop-Tarts Bowl Showed Brands Don’t Need a Super Bowl Ad to Make an Impact...
Brands still flock to Super Bowl 58 for its massive reach and potential rewards, but Pop-Tarts and AT&T have worked to make less crowded college bowl matchups into Big Games of their own. On Dec....
View ArticleThis Fossil Fuel Nonprofit Cut Ties With Havas Over Shell Account. Now It Has...
The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations...
View ArticleOpenX Deal Library Makes Testing Cookieless Targeting Easier For Buyers
As buyers spend the next few months figuring out how to accelerate testing alternative identifiers before third-party cookies deprecate, OpenX wants to make it a whole lot easier. The supply-side...
View ArticleLay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC
ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay's will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star...
View ArticleEverything You Need to Know About Using Prime Video’s Ad Tier
Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming...
View ArticlePublicis Health Settles Lawsuit Related to US Opioid Marketing
Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the...
View ArticleA Black Woman’s Burden: The Cost of Corporate ‘Excellence’
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the...
View ArticleNielsen Expands OOH Panel in Push for Complete U.S. Household Coverage
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting...
View ArticleClosing the Gender Gap With Shelley Zalis, CEO of The Female Quotient
Among the United Nations' 17 Sustainable Development Goals, one is actionable for every leader: gender equality. The existing disparities between men and women in the workplace come from a legacy...
View ArticleRoku Hires Publicis Exec Jay Askinasi as New Ad Sales Head
Charlie Collier, Roku's president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media's PMX U.S., Jay Askinasi, will join Roku in an...
View ArticleSpecsavers Ad Shows What Can Go Wrong Without Glasses in an Airport
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous...
View Article20 Groundbreaking Campaigns That Redefined Super Bowl Advertising
If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure?...
View ArticleEos’ Cheeky Twist on Valentine’s Day Is NSFW
A wise person once said, "don't read the comment section," but there might be some golden nuggets of inspiration hidden there--at least for beauty and skincare brand Eos. Eos has grabbed attention with...
View ArticleDove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a...
View ArticleStarry’s First Super Bowl Ad Finds the Soda in a Love Triangle
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the "Love...
View ArticleBillie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman...
View ArticleSuper Bowl 58 Regional Roudup: More Buzz for Less Cash
At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local...
View Article