The Art of Making Pretzels Part of Every Conversation
You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade,...
View ArticleThe Next Era of Subscriptions: 3 Trends Shaping Publishers’ Paid Products
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk...
View ArticleTechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they...
View ArticleOpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
Google Search could face yet another formidable challenger thanks to OpenAI's latest developments. Top line The ChatGPT maker is working on a web search product partially powered by Microsoft Bing,...
View ArticlePapa John’s Gave Away $58,000 Pizzas During Super Bowl 58
Papa John's didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes...
View ArticleToo Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see an NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck...
View ArticleThe Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?
Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn't have a traditional advertising spend for the Big...
View ArticleCeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This...
View ArticleEmbracing Change: How Applebee’s Reinvented Its Marketing
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's...
View ArticleHow Claire’s Left the ‘90s to Reach a New Generation of Youth
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear...
View ArticleCaitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big...
View ArticleHow Generative AI Is Changing the Advertising Industry
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of...
View ArticlePHD Is Adweek’s Global Media Agency of the Year
PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on...
View ArticleChristina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her...
View ArticleBreakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth’ for...
Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a...
View ArticleFast Fashion Is Thwarting the Resale Industry’s Dream of Circularity
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew...
View ArticleBuying Retail Media Off-Site Could Worsen Transparency Issues for Brands
The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges....
View ArticleThe Out-of-Home Advertising Recovery Has Not Been Equal
Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work...
View ArticleMediahub Is Adweek’s US Media Agency of the Year
For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it...
View ArticleWith More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With...
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer...
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