Shannon Washington on the Process of Becoming a Leader
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative...
View ArticleMagnum’s Artsy Film Reimagines Ice Cream as a Winter Treat
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by...
View ArticleRevolutionizing Retail Media and Inclusive Leadership at Roundel
In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and...
View ArticleMore Change at Unilever as Brand And Inclusion Chief Aline Santos Exits
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who...
View Article40 Years of Gay Times: CEO Tag Warner on Expanding Its Audience and Impact
The year was 1984. Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ+ communities faced scrutiny when wanting to live their truth. One...
View ArticleLet’s Talk About Consent and the Future of Permission-Based Marketing
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent...
View ArticleHere’s What to Know About Walmart Buying Vizio, According to Experts
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating...
View ArticleThis Marketer’s Pottery Is a Love Letter to Chinese Culture
For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. "Every Chinese kid knows the classic blue and white Qinghua...
View ArticleThayers Is Courting Gen Z With a Centuries-Old Ingredient
When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples--to their peril--had no immunity to, including measles, smallpox and influenza. So it's no small...
View ArticleInside Visa’s Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals...
Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup. In early January, amid the National...
View ArticleExclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts
Amazon is planning to sunset its free, ad-supported television application Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its...
View ArticleCoinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to...
View ArticleExclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league...
View ArticleVerswire Is Not Your Average Record Label
Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to...
View ArticleFubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming...
Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture....
View ArticleAdweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve...
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental...
View ArticleThe Speed of Culture Podcast: Nissan’s Journey Through Changing Consumer Demands
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by...
View ArticleComplex Media Acquired by Live Shopping Platform Ntwrk for $108 Million
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two...
View ArticleScience-Backed Training Helps the Ad Industry Avoid Greenwashing
A new training and certification program from the nonprofit Institute for Advertising Ethics aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course,...
View Article