Will Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com
The ecommerce arm of Dick's Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a yearlong promotion to boost its digital business. The...
View ArticleVaseline Restores City Murals to Promote Skin Health Equity
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline launched its...
View ArticleAI, the Election and Cautious Optimism: 12 CROs on Ad Trends Shaping 2024
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously optimistic about the year ahead, according to interviews with revenue...
View ArticleHow Hellmann’s Expands the Funnel Through Retail Media
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the...
View ArticleWendy’s Dynamic Menu Is About Personalized Experiences and Offers—Not Surge...
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and Uber multipliers. But consumers have already, unwittingly, bought into...
View ArticleSora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's latest AI-powered disruptor, the text-to-video tool Sora, is prompting shifts in business models and agency pricing structures, five sources told ADWEEK. Currently in research mode and limited...
View ArticleDon’t Let Trends Distract You From Connecting With ‘Unreasonable’ Customers
Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work....
View ArticleHow RuPaul’s Drag Race Became a Global Franchise Phenomenon
Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul's Drag Race. However, not many people know about the two individuals...
View ArticleTo Keep Up With the Customer, Get Personal—With Data
In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That's up 7.5% compared to the same period the year prior. As consumers dedicate more time and...
View ArticleStance Created an Anthem for Punks and Poets in Its Own Community
Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche "Punks & Poets" network of brand...
View ArticleAthleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie...
Gap-owned brand Athleta kicked off Women's History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the "OG" in women's...
View ArticleVegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad
Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment--when food...
View ArticleWalmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic...
View ArticleHow Puma Measures Success Across New Tech
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial...
View ArticleTechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart....
View ArticleAIQ Podcast: Unlocking the Potential of AI and Spatial Computing
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of...
View ArticleWhy Brands Should Prioritize How Pessimistic, Short on Cash Consumers...
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK's...
View ArticleSuper Bowl Ad Impact Should Last More Than 30 to 60 Seconds
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor's pyramid into a giant Doritos ad, let...
View ArticleTo Drive Macro Business Changes, Think Micro
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved...
View ArticleWe Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres
Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres' long-running campaign with Nicole Kidman is missing from a new...
View Article