How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half,...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a...
View ArticleAmazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's...
View ArticleDavid Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong...
View ArticleFormer Barbarian CEO Steven Moy Is Joining L&C as Its First CEO
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in...
View ArticleRetail Media Measurement Must Extend Beyond Search and Across Channels
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing...
View ArticleHow Ipsy Keeps Customers In the Know and Ahead of Beauty Trends
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership...
View ArticleAKQA Promotes Shu Hung and Johnny Budden to Chief Creative Officers
Having multiple chief creative officers isn't the norm for most agencies, but AKQA has quintupled down the CCO role with the recent promotion of two creatives. That means AKQA has five CCOs with global...
View ArticleMegan Thee Stallion to Bring Hot Girl Energy to Social Media Week
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social...
View ArticleGoogle’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic...
View ArticleExclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign...
View ArticleThe Garage Podcast: Navigating the Evolution of Retail Media
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleHow a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Tubi's groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn't happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access,...
View ArticleThe Speed of Culture Podcast: Revolutionizing Media Consumption
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how...
View ArticleiProspect Expands Duties for Ferrero Group, Winning the US Market
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the...
View ArticleWho Is the Chief Medical Officer of American Households?
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are...
View ArticleCBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men's Basketball Tournament's advertising inventory...
View ArticleThe Gretsch Became an Icon Along With The Beatles
In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet--coal black, more chrome than a Cadillac. The seller,...
View ArticleThe Power and Beauty of Hula Is Her Oasis in the Media World
Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's already living the life of a snowbird: summers in her native northern Michigan close to family, and...
View ArticleKahlua Hijacks St. Patrick’s Day, Telling Revelers to Swap Stout for Espresso...
Irish stout is one of the most popular St. Patrick's Day drinks, with WalletHub finding that 13 million pints are consumed worldwide on March 17--819% more than a typical day. But Kahlua is urging...
View Article‘Check Out’ These Insights and Highlights From Commerceweek 2024
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and...
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