Overtime—on Pace to Generate $100 Million This Year—Inks NFL Partnership
Sports brand Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old...
View ArticleImpossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo
Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new...
View ArticleBalancing Brand and Demand: Why Consumers Are Holding Their Dollars Close for...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That's Probably an Ad, ADWEEK...
View ArticleFCB Chicago Names Pedro Pérez Chief Creative Officer
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking...
View ArticleWhat Would a TikTok Ban or Sale Mean for Advertisers?
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This...
View ArticleWhat’s Next for MediaLink Following CEO Michael Kassan’s Exit
The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within...
View ArticleIn the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay...
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that...
View ArticleSNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson...
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday...
View ArticleBalancing Creativity and Data: a Conversation With Lenovo’s Gerald Youngblood
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the...
View ArticleExploring the Creative Landscape: Insights from Squarespace CCO David Lee
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving...
View ArticleESPN, Fox and WBD’s Sports Streamer Snags Former Apple Exec as CEO
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports...
View ArticleNot All Performance Marketing Tactics Are Created Equal
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers...
View ArticleSiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The...
View ArticleExclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on...
View ArticleTechMagic Podcast: Checking Out the Tech at SXSW
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee...
View ArticleBarilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her...
View ArticleInteractive Toy Brand Tonies Taps Anomaly as Its Agency of Record
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow...
View ArticleCoca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture...
View ArticleADWEEK Appoints Ryan Joe as Editor in Chief
As it celebrates its 45th anniversary, ADWEEK is entering a new era with the appointment of Ryan Joe as its editor in chief. A graduate of UCLA and Columbia University, Joe joins from Business Insider,...
View ArticleAllen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Bracket...
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