Call for Nominations: ADWEEK’s 2024 Champions of Change
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women...
View ArticleCelebrity Cats Compete in Sheba’s March Madness-Style Tournament
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race...
View ArticleThere’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take...
View ArticleBurger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a...
View ArticleWhy Advertisers Claim Meta Owes $7 Billion in Damages
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of...
View ArticleADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also...
View ArticleEven Without S4 Capital, Stagwell Has Ambitious Growth Plans
Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000...
View ArticleNew Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot...
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of...
View ArticleOatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
It's official: Long a 120-team league, Minor League Baseball (MiLB) just added a 121st team. Continuing the recent partnership between oat milk brand Oatly and MiLB, the Malmo Oat Milkers will make...
View ArticleHow Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal's...
View ArticleDentsu Launches Its New Merkury for Media Platform
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon...
View ArticleBrands Are Scared to Use LGBTQ+ Marketing That Works
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still...
View ArticleThe CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the...
View Article3 Things Marketers Should Know About Magna’s Latest Ad Forecast
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group's investment arm, Magna. Interpublic Group's...
View ArticleCreating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
Brazil consistently receives numerous awards at Cannes each year. AKQA Sao Paulo's "Never Done Evolving" campaign for Nike won the Grand Prix in the Digital Craft category in 2023. AlmapBBDO's "E4RTH"...
View ArticleGen-AI Search Engine Perplexity Has a Plan to Sell Ads
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the...
View ArticleHow the Bud Light Boycott Changed Marketing
The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many...
View ArticleWith Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries...
Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company...
View ArticleRed Antler Names Kiser Barnes Partner and CCO to Grow at Scale
Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's...
View ArticleTechMagic Podcast: New Social Media Laws in Flordia and Tennessee Adopts the...
In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media....
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