Why Social Media and YouTube Creators Want More Diverse, Authentic Content
There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and...
View ArticleMedia Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus
Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to...
View ArticleRyan Reynolds Now Owns Aviation Gin, Because ‘It’s the Best Damn Gin on the...
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin. Reynolds will now be the face of the...
View ArticleHow Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From...
View Article2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have...
View ArticleTwitter Is Taking Steps to Reduce the Effectiveness of Bots
Developers of bots that enable simultaneous tweets, retweets, likes or follows will have to go back to the drawing board before March 23. Twitter announced last month that it would be "limiting the...
View ArticleThis Incredible Instagram Account Shows What Life Is Like as a Visually...
You may have imagined what it would be like to be an Olympic athlete, maybe you're into skiing so you've imagined skiing down steep mountains with sharp curves at incredibly fast speeds. But have you...
View ArticleThe Chemical Brothers Entice Music-Lovers to Spiral Down the Rabbit Hole in...
It's the age-old hippie debate: Do we follow the rabbit down the hole? In an energetic new ad from agency VCCP, London's O2 arena entices hipsters to get out of their flats, as the Brits say, and take...
View ArticleScottish Soda Irn-Bru (Sort of) Apologizes for Ads Calling Women ‘Can’ts’
Scotland's iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for. Two new ads created for the Scottish...
View ArticleCondé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a...
Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD...
View ArticleFinancial Services and Net Neutrality Are Red-Hot Topics on LinkedIn
The fourth edition of the LinkedIn Content Insights Quarterly uses LinkedIn data to examine what kinds of content members are engaging with on the platform, including the kinds of articles a particular...
View ArticleIs the ‘Voice Agency of Record’ Trend Legitimate, or Just PR Spin?
"[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words," said Will Wiseman, chief strategy officer at Omnicom's PHD Worldwide. Wiseman means this quite...
View ArticleABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More...
Academy Awards voting continues until next Tuesday, but ABC's ad sales team has already completed its Oscars business. ABC said it has sold out of this year's inventory a week and a half ahead of the...
View ArticleTwitter Tightened Up the Requirements for Its Amplify Publisher Program
Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice...
View ArticlePanda Express Selects Wolfgang as Agency of Record
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. "For us this partnership means...
View ArticleJust How Pervasive Is Technology in Our Lives?
Accenture released its Accenture Technology Vision 2018 report this month, the firm's annual forecast of the technology trends unfolding over the next three years. In an age where there is little...
View ArticleFacebook Is Offering More Clarity on Some of Its Ad Metrics
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network...
View ArticleThe Facebook Journalism Project Teamed Up With the Society of Professional...
The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on...
View ArticleA Major Bank and 3 Car Rental Companies Cut Ties With the NRA
In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling...
View ArticleBusinesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
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