Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
View ArticleHotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia
Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to...
View ArticleKyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event
Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to...
View ArticleKFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleFormer Olympians to Air Regional PSA During Closing Ceremonies Urging...
Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the...
View ArticleSamsung Galaxy S9 Revealed: AR Emojis, Better Bixby and a $720 Price Tag
BARCELONA--At last spring's Samsung Galaxy S8 event in New York, Samsung unveiled its latest smartphone along with a new campaign for its "Do What You Can't" theme. The idea behind the tagline was that...
View ArticleInfographic: How Brands Struggle Internally to Adapt to Digital
As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture's...
View ArticleEditor’s Letter: Customer Service Is More Important Than Ever for Brands
We've all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my...
View Article5 Steps for Digitally Transforming Your Marketing to Be More Responsive to...
If you really want to get closer to your customers, you need to rethink nearly everything you're doing. Here's how to start. Lose the org chart Transforming your organization to be more agile and...
View ArticleCan Edgy FX Thrive at Family-Friendly Disney?
As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could have had them back on the air...
View Article7 Ways Agencies Can Entice Modern Parents to Work With Them
The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could...
View ArticleWhy Old-School Brands Like Gap Need to Learn New Tricks to Survive in the...
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time...
View ArticleUnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash
After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its...
View ArticleMichelob Ultra Continues Its Commitment to Health and Wellness With New...
Michelob Ultra is going organic. The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has 2.5 carbs, according to...
View ArticleHow Would a Robot Process the Trauma of War? This Powerful Ad Shows Us
How would a robot deal with war? It's a reductive question, given that using robots in a military contexts begs a far more serious one: How will we deal with the effects of robotics in warfare? But...
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