BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
After 44 years in the business, creating some of advertising's most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief creative...
View ArticleAmazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising....
View ArticleO.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football...
View ArticleQuaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table
Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the...
View ArticleReddit’s CMO Busts Platform Myths
After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some...
View ArticleCanal+ Ad Gives an Inspirational Action Movie a Shocking Ending
Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an...
View ArticleCeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy....
View ArticleThe Office Cast Become the Masters of Small Business for AT&T
When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The...
View ArticleTechMagic Podcast: RIP Apple Car, Hello Apple Robots
In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss...
View ArticleThe Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting
The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and...
View ArticleIce Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO...
View ArticleLack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to...
View ArticleRed Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits
Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing...
View ArticleHow Coke Zero Hustled to Keep Up With Fans in March Madness
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At the beginning of this year's NCAA men's and women's March Madness basketball...
View ArticleThe Questionable Hiring Practice Catching Marketers Unaware
You've aced the interview process and made the final shortlist. But there's one more step: Write a comprehensive test assignment (entirely for free) and hope you get the role. It requires days of work...
View ArticleBrands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen's director of...
View ArticleTaco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
There's no one path to the chief marketing officer seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and...
View ArticleCMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was...
View ArticleThe Top 8 Retail Media Networks for Advertisers In 2024
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering...
View ArticleApplebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar" sponsor in...
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