NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger...
View ArticleBlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing...
Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently...
View ArticleMarketing to the Next Generation Can’t Wait
The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are...
View ArticleNCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big
When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of...
View ArticleWhat We Lose When Influencers Only Post Paid Content
No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of view and building platforms long before Instagram existed--I touted the power of message...
View ArticleMcDonald’s Made Scented Billboards That Smell Like Its French Fries
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french...
View ArticlePublishers Caught in the Crosshairs of Vendor MFA Tools
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging, the block...
View ArticleHow Do These Awful People Sleep at Night? On Mattress Firm Beds
More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recommended amount...
View ArticleVicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle...
When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of consumers...
View ArticleBravoCon Officially Out for 2024, Returning in 2025
Bravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, NBCU will...
View ArticleLinkedIn Makes Its Case for a Permanent Spot in Social Strategy
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn't necessarily been a pillar of brand strategy - creating an identity and finding prospective...
View ArticleCreators and Strategists Say These Are the Social Trends to Watch
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event, experts...
View ArticleHow LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials...
View ArticlePuma Wants to Sprint in Olympics Brand Race Against Nike and Adidas
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping that the 2024 Summer Olympic Games in Paris will help it cement that status. The German sportswear company unveiled...
View ArticleANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides,...
View ArticleCannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls
Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state--and for the industry broadly--by inking a deal as the exclusive weed sponsor at two popular Boston music venues....
View ArticleSimone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad
Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision was a...
View ArticleMegan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking...
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s...
View ArticleParamount Hires a Bank to Explore the Sale of VidCon
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The...
View ArticleLil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure...
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