Impossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out, the...
View ArticleBTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City...
View ArticleBrave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights...
View ArticleAI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches...
Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its...
View ArticleBeyond the Flight: CMO Alicia Tillman on Reinventing Delta’s Brand Experience
Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and innovation,...
View ArticleLove Wellness Is Getting to the Root of Women’s Health
When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo...
View ArticleSustainability Is More Than a Big Leafy Green Picture
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is because the...
View ArticleAd Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the...
View ArticleGoogle Delays Cookie Deprecation For The Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has...
View ArticleUnder the Hood of Tesla’s Fleeting Foray Into Advertising
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign....
View ArticleA Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a...
View ArticleDavid Yurman Names PHD Global Media Agency of Record
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the...
View ArticleBuyers Are Wasting Money on Alt IDs While Cookies Still Persist
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher...
View ArticleCommerce Can No Longer Be Where Creative Goes to Die
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every...
View ArticleOwen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in...
View ArticleMeta’s Ad Business Is Still Surging As Headcount Ticks Upward
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark...
View ArticleMeta More Than Doubled Revenue From its AI-Powered Ad Tool
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call....
View ArticleLe Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of...
View ArticleConsumer Relationships Aren’t Built on Financial Incentives
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is...
View ArticleBest Buy and CNET Are Combining Their Ad Inventory
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are...
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