Digital Video Ad Spend Will Exceed Linear for the First Time
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's...
View ArticleTaika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for...
View ArticleWBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience...
View ArticleHow The Sports Bra Sold Its Game Plan to the World
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place...
View ArticleLeading Brand Transformation: A Masterclass With Doug Zarkin
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores...
View ArticleTechMagic Podcast: Balancing Innovation and Personal Data Protection
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on...
View ArticleCreating a Culture of Fearlessness: Insights From Taco Bell CMO Taylor...
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand...
View ArticleAlphabet Grows Search and YouTube Revenue by Double Digits Amid Increased...
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search...
View ArticleAdam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign
Adam Scott, in the crucial moments before filming a scene, is preoccupied with his grooming, not his lines, and that's a problem even before he launches into a story about his dad's full and fabulous...
View ArticleHow to Update Your Consumer Archetypes for Gender Inclusivity
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to...
View ArticleZillow Offers Some Reassurances About Moving After Emotional Bluey Episode
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision...
View ArticleFanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the...
View ArticleTelemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event...
View ArticleThese 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both...
View ArticleBrands Chase Football Marketing Momentum at NFL Draft
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the...
View ArticleThe Latest CMA Report Brings New Privacy Concerns to Google’s Cookie...
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time...
View ArticleCity Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David...
View ArticleGale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer...
Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?" campaign to the recent "Wood Milk" effort with Aubrey Plaza. Now, the Milk Processor...
View Article3 Ways Skittles Is Refreshing Its Logo and Packaging
Going back 30 years ago, candy colossus Skittles debuted the slogan "Taste the Rainbow," which has since become one of advertising's longest-running campaigns. But while slogans can last for...
View ArticleExclusive: A Look Inside Paramount’s Upfront Dinners for 2024
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January...
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