ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for...
View ArticleSome Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...
View ArticleWhy WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its...
View ArticleExclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite...
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in...
View ArticleSean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL...
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case...
View ArticleConsumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and...
View ArticleRetail Media Network Trade-Offs: High Engagement but Low Viewability
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but...
View ArticleJacques Séguéla, 90, Explains Why He Keeps Pitching as Havas Names Health...
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of...
View ArticleThe Ad Strategy Behind Netflix’s NFL Games, According to Ad Sales VP Peter...
Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as...
View ArticleHeineken Reenters the Marvel Universe to End a Fight Between Deadpool and...
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the...
View ArticleLive From New York, It’s SNL’s 50th Anniversary Sponsors
Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which...
View ArticleHere Are the Details of the Peacock, Netflix and Apple TV+ Bundle
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the...
View ArticleNeed for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway
Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where...
View ArticleGoogle Expands Advertising Into AI Search Engine
Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new...
View ArticleWe Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google...
View ArticleDan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into...
View ArticleWoodward Throwbacks Reimagines Furniture With Reclaimed Materials
We all appreciate the beauty of furniture that serves a functional purpose while also having a unique story. When furniture is crafted from unconventional materials, it becomes even more intriguing....
View ArticleHow LoanDepot’s Marketing Adapts to Cyclical Changes
In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution...
View ArticleDwyane Wade and Carmelo Anthony Go Inside Out in New Disney Spots
Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar's Inside Out 2--and only one week after the House of Mouse's upfront...
View ArticleThe 4 Most Controversial Billboards of 2024 So Far
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters...
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