Kimberly-Clark’s New Top Marketer Has a Plan and Money to Spend
Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was...
View ArticleNetflix Made a Real-Life Squid Game and Other Top Moments From TV Upfront Week
How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential...
View ArticleTikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier...
View ArticleCorona Leans Into Latinx Roots With Bilingual Ads Starring Pedro Pascal
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina"...
View ArticleNo More Networks and Streamers. In 2024, There’s Only CTV
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface. One after another, familiar TV characters...
View Article4 Ways Consumer Brands Can Break Up With Plastics
We've grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf--and, perhaps inspired by politics, because the one who...
View ArticleNFL and WNBA Fans Want More for Their Data Than Dumb Ads
As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports...
View Article12 Industry Leaders Highlight Tips for How Agencies Can Better Service Clients
Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the...
View ArticleMinute Media Refines Portfolio to Rebuild Sports Illustrated
Sports media company Minute Media--owner of The Players' Tribune, FanSided and 90min--is making several changes to its portfolio designed to streamline its assets and rebuild Sports Illustrated after...
View ArticleApple’s Creativity Lauded With D&AD Black Pencil Win Despite Recent Ad Backlash
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of...
View ArticleSnapchat Bolsters Lower Funnel Tools for Performance Marketers
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded...
View ArticleNike Anthem Celebrates the Resilience and Ambitions of Refugee Olympians
The question, "Where are you really from?" is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic...
View ArticleNetflix Will Wean Itself Off Microsoft’s Adtech By 2025
Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it...
View ArticleHow H&R Block Is Embracing the Digital Age With Jill Cress
In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer at H&R Block, to discuss the tax preparer's strategic pivot toward...
View ArticleAdweek Podcast: Are TV Upfronts Still Worth It?
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season's...
View ArticleTubi’s Super Bowl Campaign Wins 2024 Grand Effie; Mischief and McCann Take...
The advertising industry's top award recognizing marketing effectiveness revealed its winners tonight. The Effie Awards U.S. handed out its Grand Effie to Tubi, while recognizing an array of companies...
View ArticleEpsilon CMO Jeff Smith on Marketers’ Biggest Tech Stack Challenges
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former marketing leader, Jon Beebe, who stepped down last year to found...
View ArticleAthletic Brewing’s CMO on Famous Faces, Free Brews and Fierce Competition
Head into a nightclub, belly up to the bar and order an Athletic--making note of this fast-growing brand's non-alcoholic status is entirely optional. For a recent promotion, Athletic Brewing bought the...
View ArticleHeinz ‘No Taste’ Test Asks Fans to Review Pickle Ketchup Before Trying It
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The "You Can Already Taste...
View ArticlePeloton’s Kendall Toole on Fitness, Empowerment and Inspiring People Beyond...
Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it's on a...
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