CBS Debuts Its Sports News Streaming Network for Younger Fans, CBS Sports HQ
Six months after announcing it would create a sports news streaming network, CBS has launched the new OTT offering, called CBS Sports HQ. The free, ad-supported network, which debuted this morning and...
View ArticleHearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo...
Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst's Good...
View ArticleImprove Your Location Marketing Game With Customer Reviews
Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business's location marketing strategy. In "Empowered Consumers Are Searching for...
View ArticleInside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan...
Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald's. Starting today, over 20 million packets will be available at McDonald's restaurants across the country. Last week, the...
View ArticleAd Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers
Ad blocking is a topic that's front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the...
View ArticleFCC Chairman Defends Net Neutrality Decision
BARCELONA, Spain--On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the...
View ArticleGap Wins Widespread Praise for Breastfeeding Ad That’s an Instant Classic
It's not easy to do a breastfeeding ad. Lots of brands have tried, but so many of their efforts have been met with mixed reactions as they tackle a loaded topic that still manages to offend so many....
View ArticleDisney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys
The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams into a...
View ArticleDispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing
Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age of the creator--the social media creator who can turn...
View ArticleHow Prioritizing Local News Will Help Facebook Become a More Valuable Social...
The truth has become more and more difficult to identify on today's media platforms, especially given the current political climate and accusations of fake news from all fronts. The abhorrent fake...
View ArticleUSA and Syfy Prepare for Big Swings and New Franchises With Unsolved and Krypton
Now that the Winter Olympics are over, NBCUniversal is refocusing on the other programming in its portfolio. And for Chris McCumber, president of entertainment networks for NBCUniversal Cable...
View ArticleInside Shaving Brand Harry’s Cosmic Take on What It Means to Be a Man
No stranger to quirky long-form video, the shaving subscription service Harry's partnered with The Representation Project, which fights gender stereotypes, for a three-minute film that mixes humor and...
View ArticleHow to Use Technology to Transform Yourself Into a Master Networker
Ask the general public and they'll probably confirm that networking sucks. It's awkward striking up a conversation with a room full of strangers and even if you can worm your way into a conversation,...
View ArticleAudi Brings a Dead Man Back in Charming Twist on a Life Well Lived
Audi is out with a new car that's so exciting, it'll give you a reason to live, says a new ad from Venables Bell & Partners. In the spot, a family gathers around an old man's death bed. Somber...
View ArticleFigure Skating and Curling Dominated 2018 Winter Olympic Games Talk on...
The 2018 Winter Olympic Games reached their end with Sunday night's closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion...
View ArticleEvan Rachel Wood Plays a Dark, #MeToo-Inspired Game of Guess Who? in This...
Funny or Die released a poignant PSA today in partnership with nonprofit Rise, tackling the #MeToo movement. The PSA takes a somewhat dark approach by using the popular board game Guess Who? to address...
View ArticleThis Nostalgic Ad Looks Ahead to Humans Flying Around Earth in Capsules at...
How do you advertise space-age transportation technology that doesn't exist yet? By taking a long, nostalgic look at what came before it. That's the approach taken by Micky Coyne and Pete Harvey--two...
View ArticleUpdates to YouTube Live Are Highlighted by Chat Replay
YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally...
View ArticleOgilvy Announces New Global Partnership With WPP-Backed Production Company...
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a...
View ArticleFor the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded...
View Article