Mobile Network Three Has a Timely Message for Smartphone Haters
It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low moment, she walks into her kitchen and finds a group of other mothers who are also awake and ready to offer...
View ArticleRoundel’s Sarah Travis on How the Retail Media Network Is Preparing for the...
Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically...
View ArticleKFC’s Irreverent Ad Calls on People to Believe in Chicken in These Uncertain...
In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know what to trust. Restaurant chain KFC offers a simple answer...
View ArticleMarketers Need to Differentiate Loyalty Goals From Preference Goals
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands...
View ArticleLeaked Details From Netflix Pitch Deck Show How Much It’s Charging for NFL...
ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it's time to break down the Xs and Os of the deals, according...
View ArticleExclusive: The Trade Desk Threatens to Demonetize Yahoo Video
The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of...
View ArticleNeed an Insider’s Guide to Cannes Lions? ADWEEK’s 3-Part Podcast Series Has...
According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That's a figure that would make veteran media executive Lou Paskalis little short of Superman....
View ArticleHow the NBA Finals Made $76 Billion Media Rights Seem Like a Bargain
As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers...
View ArticleCannes Lions Award Entries Are Down 38% Compared to All-Time High in 2016
Whether a matter of time, cost or combination of other factors, the ad world isn't submitting as much work to the Cannes Lions International Festival of Creativity as in the past. This year, award...
View ArticleHow Companies Can Finally Quit Invasive Data Practices
The advertising industry has been saying that it will shift toward more privacy-oriented approaches for years, but many marketers still use invasive paradigms to try to extract as much data from users...
View ArticleSubscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for...
Subscription technology platform Zuora has acquired artificial intelligence firm Sub(x), the company announced today. According to CEO Tien Tzuo, this tie-up will enable Zuora to use AI to enhance its...
View ArticleAgency Vacation Proudly Launches During Pride Month
New agency Vacation made a conscious decision to launch during Pride Month. The queer- and Latina-owned full-service agency wants to upend regular agency conventions with a unique approach designed to...
View ArticlePeople Want Ads That Make Them Laugh, Research Shows
The 2024 Cannes Lions International Festival of Creativity has a new category: humor. "Work entered into this category should use wit and satire to provide amusement and create memorable,...
View ArticleMcCann PSA Makes a Cameo in Historic Weed Pardons in Maryland
As the U.S. appears poised to remove cannabis from the most restrictive class of drugs--opening up significantly more marketing potential for the category--the governor of Maryland signed a sweeping...
View ArticleThe Keys to Consistent CPG Growth With PIM Brands
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of snack maker PIM Brands, to explore the fascinating journey of his...
View ArticleHow the Ad Market Is Changing in 2024, According to Magna’s Global Ad Forecast
Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927...
View ArticleMaking the Experience Business Extraordinary With Airbnb
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of...
View ArticleOrange’s Ad Just Won a Cannes Grand Prix, a Turning Point in Women’s Sports...
Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's...
View ArticleThe Power of Storytelling in Women’s Sports With State Farm
State Farm's long history of championing women's sports goes beyond just advertising. In this episode of Yeah That's Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024...
View ArticleExclusive: Supply-Side Platform 33Across Is Pursuing a Sale
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has...
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