Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads...
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of...
View ArticleDisney Is Courting a New Group of Advertisers It’s Betting Could Drive...
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with...
View ArticleElon Musk’s Advertiser Apology Tour Begins at Cannes
CANNES, France--Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology...
View ArticleGlobant Launches Globant Gut to Compete With the Big Consultancies
CANNES, France--Eight months after tech giant Globant acquired Gut, ADWEEK's Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech...
View ArticleThink Globally, Act Locally: Marketing Tips from Diageo and NWSL
CANNES, France--Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction....
View ArticleHow Brands are Unlocking Customer Loyalty Through Data to Unleash Growth
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty...
View ArticleMark Read and Mark Penn Defend Meeting With Elon Musk at Cannes
CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well. After skipping Cannes...
View ArticleThe CW’s Fall Premiere Dates Look to Score With Live Sports
The CW is putting sports in a headlock. Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during...
View ArticleNetflix Goes Big at Cannes With Help From Bridgerton and Squid Game
CANNES, France-- "What's harder to survive, Squid Game or Cannes Lions?" asks a black and white billboard on the rooftop of Cannes' JW Marriot hotel, home to Netflix's activation at the festival. It's...
View ArticleWatch Exclusive Interviews From ADWEEK House at Cannes
Our Riviera residence may have closed for this year, but you can check out all the action through our videos right here.
View ArticleCome Inside ADWEEK House at Cannes
CANNES, France--Get a glimpse of what went down at ADWEEK House at Cannes, our Riviera residence where we gathered the top marketing execs, media personalities, creators and celebrities to come and...
View ArticleIntersectionality in LGBTQ+ Marketing Is Sorely Lacking
Brand leaders frequently say, "We want to be seen as a lifestyle." It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So...
View ArticleThe Future of Design and AI’s Role in Creativity With Canva
In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, executive creative director at Canva. Van der Werff shares her journey from an aspiring artist in New Zealand to...
View ArticleApartment Therapy Unveils Redesign With Sponsored Tools to Encourage Retention
Home design publisher Apartment Therapy unveiled a website redesign earlier this month, featuring new, sponsorable site capabilities and a community forum to foster onsite engagement. The renovation is...
View ArticleWhat Disney+ and Netflix Massive Q1 Ad Spend Increases Really Mean
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina and SQAD), streamers, including Disney+ and Netflix, saw massive...
View ArticleCannes Young Lions Competition: A Week Packed Into 48 Red-Eyed Hours
CANNES, France--The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel...
View ArticleRetail Media Vets Launch Consultancy to Ease Commerce Network Growing Pains
A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy. Commerce media has...
View ArticleParis Hilton Dreamed of the Metaverse Before It Existed
It was probably news to the attendees of the Cannes Lions International Festival of Creativity--if not the world at large--but apparently Paris Hilton had the idea for the metaverse before Mark...
View ArticlePublishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks
Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up...
View ArticleHuman Creativity Fends Off Gen AI in Cannes Jury Rooms
CANNES, France--For the second year running, generative artificial intelligence (gen AI) was the hottest topic among the 15,000 delegates at Cannes Lions. However, in jury rooms, judges remained...
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