2024 Serves Up a Star-Studded, Controversial Cannes Lions Festival
While the 2024 Cannes Lions festival has had its share of drama--Elon Musk's apology tour and Michael Kassan's new venture both made headlines--the vibes along the Croisette and inside the parties were...
View ArticleDoorDash’s Epic Super Bowl Giveaway Just Won the Cannes Lions Titanium Grand...
After making Super Bowl history with an epic sweepstakes, DoorDash's ambitious campaign has won one of the ad industry's most prestigious awards: the Dan Wieden Titanium Grand Prix at Cannes Lions....
View ArticleCannes Lions Awards Film Grand Prix to Orange and Sydney Opera House
CANNES, France--French telco Orange's ad challenging gender bias in soccer and Sydney Opera House's jubilant ode to creativity each won a Film Grand Prix at Cannes Lions. Film Lions is one of the few...
View ArticlePublicis Conseil, France’s Leading Ad Shop, Is the Cannes Lions 2024 Agency...
Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions. In all, Publicis Conseil...
View ArticleThe NFL and Paramount Share Game Plan for TV Sports Future
The way we watch television and televised ads is changing, and an ADWEEK House session on Wednesday reminded the Cannes Lions crowds that few industries are impacted by connected TV as acutely as...
View ArticleEngaging Today’s Savvy Consumers: Brands Innovate for Connection and Growth
"The customer is always right" has been a saying since the dawn of retail. Fast-forward to now, and businesses are leaning into algorithms that help consumers find what they want--whether it's the best...
View ArticleInside Search Consultants’ Changing Processes to Connect Brands With Agencies
Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service...
View ArticleDungeons & Dragons Exec Teases Stranger Things Ahead for 50th Anniversary
Jess Lanzillo rolls deep with Dungeons & Dragons--and not just with her trusty D20 die. "I kind of backward engineered my way into D&D," Lanzillo reveals to ADWEEK in her first interview as the...
View ArticleRead the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media...
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK...
View ArticleAdidas’‘Hey Jude’ Remake Becomes England’s Rallying Cry for the Euros
An Adidas ad that borrows The Beatles' classic 1968 track, "Hey Jude," for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament....
View Article7 AI Stories From Cannes Lions You Might Have Missed
Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for the season, and (for some) the rose wine headaches have eased off....
View ArticleParamount+ Price Increase Continues Streaming Trend of Pushing Subscribers to...
Paramount+ is continuing a costly streaming TV trend. What's happening Today, Paramount+ announced price increases for both Paramount+ with Showtime and the Paramount+ Essential plan, its lowest...
View ArticleDigital Anthropology Helps Unveil the Human Heart of AI
In case you haven't heard, society is on the brink of collapse thanks to artificial intelligence. We've all seen the doomsday headlines: "AI will steal our jobs," "AI is ruining our relationships," "AI...
View ArticleDriving Awareness, Growth and Loyalty With Shake Shack
On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current...
View ArticleLiberty Mutual Names Bandits & Friends Its Creative Partner, Shifting Away...
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance...
View ArticleThis Election Season, Misinformation and Brand Safety Are on Advertisers’...
The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester Research, 82% of B2C marketing executives in...
View ArticleExclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions...
View ArticleWhat the Young Lions US Team Learned From Its Cannes Competition
CANNES, France--The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of Young Lions came away with invaluable learnings and advice to the industry about...
View ArticleFord’s Sign Language Cover Doubles as an Ad for Hands-Free Driving
Rihanna's American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps...
View ArticleIkea’s Innovative Billboard Spreads Sunshine to Every Table
Sweden's weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror...
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