Anderson .Paak Hits the Road for Lexus and Amazon Music
As summer rolls around again, it's road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson .Paak curates it. For World Music Day 2024, Lexus and Amazon...
View ArticleAd Agency Finances 101: What New Founders Should Know
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency bias, but the past few years have been seemingly more volatile than at any point I can...
View Article3 Strategies Fueling Today’s Creativity, According to Top Marketers
When looking for what drives creativity, the Uber Villa at Cannes Lions is a good place to start. In partnership with ADWEEK, the Uber Villa hosted a Creativity in Motion: Exploring New Media...
View ArticleCall for Submissions: Help Us Find the Brand Genius Class of 2024
ADWEEK's Brand Genius award recognizes the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the...
View ArticleThe Real Reason We Go to Cannes
For the first time in my 14 years in a row attending Cannes Lions, I spent most of the first half of the festival in the bowels of the Martinez, sitting in conference rooms, some without any windows....
View ArticlePredicting the Future of Purpose, AI, and M&A at the Cannes Lions
If the Cannes Lions festival is anything, it's a stage-setter for the rest of the year. In ADWEEK's third and final episode of The Cannes Dispatch, the editorial team who worked the Croisette dig into...
View Article10 Private Equity Firms Ad Agencies Should Watch
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In...
View ArticleSnoop Dogg Gives Martha Stewart ’10 Out of 10′ for Her Lighter Skills in BIC Ad
Legendary rapper and cannapreneur Snoop Dogg is steeped in all things Olympics at the moment--even his latest ad for BIC is themed to the upcoming 2024 Summer Olympic Games in Paris. Snoop reunites...
View ArticleTruly Funny or Just Ad Funny? Comedians Assess Cannes Lions Humor Winners
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions...
View ArticleAdtech M&A Is Up, But With Fewer Buyers and Lower Valuations
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech...
View ArticleLego Hands Global Media Account to Publicis One
The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG's Initiative. Publicis Groupe's interconnected cross-agency...
View ArticleWhy Oracle Advertising Is Really Shutting Down
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle...
View ArticleElections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire...
View ArticleEffie Case Study: How McDonald’s and W+K NY Executed the Cactus Plant Flea...
In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids. Going for the young adult market meant appealing to Gen Z's sense of nostalgia. The...
View ArticleRebel Creamery Drops Some Truth Bombs in New Ads
In this Sophie's Choice situation, the hits just keep coming for a kid named Darren. First he learns that his sister, Sarah, is the apple of his mother's eye, and then his entire world flips upside...
View Article5 Stark Stats Showing AI’s Unsustainable Impact
The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly...
View ArticleHasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig
Hasbro didn't just toy with the idea of Prime Video's new ad tier. An early adopter of Prime Video's ad-supported inventory, the toy and entertainment company has seen significant success in the first...
View ArticleHeinz Doles Out Medals to Ketchup Masters Ahead of the Olympics
The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman...
View ArticleCreating Viral Magic: Charm La’Donna’s Choreography Journey
Dancing is a universal language. Spend just five minutes online and you'll see how some dances have become viral sensations worldwide. Choreographer Charm La'Donna is responsible for many of these...
View ArticleFrom Vintage to Visionary: The Future of Urban Outfitters
On this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Dmitri Siegel, chief creative, brand and digital officer at Urban Outfitters. They explore how Urban...
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