Messi Helps Brands Kick Off 2026 World Cup Campaigns at Copa América
Copa America kicked off a summer of soccer in 2024, but it's the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams...
View ArticleEffie Case Study: Why Progressive and Arnold Have Relied on Flo for 15 Years
In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an...
View ArticleWhat ‘Corporate Pride’ Got Wrong All Along
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit nostalgic. I get to observe my LGBTQ+ friends and broader network be a bit more themselves and unabashedly...
View ArticleWhere Are All the Women? Men Overwhelmingly Took the Cannes Stage to Accept...
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the...
View ArticleKyle MacLachlan Forms a Cult for the Second Coming of Arby’s Potato Cakes
In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural...
View ArticleAd Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform's user growth, especially among younger people,...
View ArticleWhy House of the Dragon’s Season 2 Marketing Fooled Fans on Purpose
HBO's House of the Dragon Season 2 marketing is fueling the fire of discourse, leaving fans questioning everything from their allegiances to their realities. In partnership with Giant Spoon, RQ and...
View ArticleDove CMO and ‘Real Beauty’ Architect Alessandro Manfredi Departs
Dove's global chief marketing officer (CMO), Alessandro Manfredi, is leaving Unilever after 28 years. The marketer is one of the architects behind the brand's pioneering and commercially successful...
View ArticlePlant-Based Brand Field Roast Agrees With Charli XCX That It’s ‘Brat Summer’
The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to...
View ArticleThis App Is Here to Welcome Everyone Amongst the LGBTQ+ Spectrum
Some members of the LGBTQ+ community may feel excluded when it comes to finding community and dating spaces. Certain places claim to support the entire community but end up catering only to a select...
View ArticleHow Roku and Formula E Set the Pace for Sports Streaming
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula...
View ArticleThe Future of Bottled Water With BlueTriton Brands
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing...
View ArticleWhat Brands Can Learn From AT&T’s Essence Fest Activation
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and...
View ArticleBoston Calling Unveiled: How the Festival Showcases Music and Brands
Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an...
View ArticleNBC Kicks Off Fall Programming With the NFL and Snoop Dogg
NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it's so excited about Sunday Night Football that it's starting coverage on Thursday, Sept. 5, ahead...
View ArticleColle McVoy Picked to Lead Creative and Media for American Signature Furniture
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc....
View ArticleEffie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city...
View ArticleThe Golden Bachelorette Rose to the Occasion With ABC Fall Premiere Date
ABC's fall schedule has a golden opportunity for viewership. As part of its announcements at the Television Critics Association Summer Press Tour, ABC is rolling out its fall premiere dates, finally...
View ArticleGet Your Brand In on the Ground Floor of Real Estate Entertainment
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough,...
View ArticleDisney’s Serena Williams Docuseries Serves Morgan Stanley a Women’s Sports Smash
When a brand like Morgan Stanley wants to help tell one of the most compelling stories in sports, it doesn't need a man in the arena: It needs the greatest of all time. Serena Williams retired from...
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