Major Shifts Made Minor League Baseball Brands’ Field of Dreams
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams...
View ArticleGovernors Ball’s Formula for Success: Music Legends and Brand Magic
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city...
View ArticleExclusive: Data Firm Alliant Hires Bank to Pursue Sale
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub...
View ArticleHere’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our...
View ArticleOgilvy and Fitzco Are Connecting People and Driving Business Through DEI Efforts
There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies...
View ArticleFormer Pepsi CMO Todd Kaplan Lands at Kraft Heinz
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22...
View ArticleMark Read and Rob Reilly on WPP’s Creative Reputation and Its AI Offering
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those...
View ArticleParamount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television....
View ArticleWPP Names InfoSum Chairman Brian Lesser the Global CEO of GroupM
Brian Lesser will be the new global CEO of GroupM, WPP's media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position...
View ArticleCall for Nominations: The 2024 ADWEEK 50
It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50...
View ArticleYour Sonic Branding May Be Doomed to Fail
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound...
View ArticleHere’s What NBCU Is Charging for the First Programmatic Olympics
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its...
View ArticleWhat to Know About Warner Bros. Discovery’s Latest Layoffs
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with...
View ArticleXbox Gets Cheeky With New Deadpool Controller
Deadpool's got back--and he's not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment's resident Merc with a Mouth for an all-new wireless controller pegged to the release...
View ArticleThe Bear Isn’t Just a Comedy; It’s the Most Dominant Comedy Ever After Emmy...
It's about that time ... awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary's Sheryl...
View ArticleArthur Sadoun Explains Why Publicis Groupe Raised Its 2024 Guidance
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week,...
View ArticleKnix Will Pay Athletes to Talk Publicly About Their Periods
Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from...
View ArticleExclusive: Crunchyroll Rolls Out New Brand Refresh Ahead of Comic-Con
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated...
View Article7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category
When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and...
View ArticleApple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running "Shot on...
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