Streaming Is the Star of a Reported $76 Billion NBA Media Rights Deal
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. After an early summer of speculation about...
View ArticleFuture Launches Branded Content Studio to Tap New Budgets
Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of...
View ArticleHershey Chooses Dedicated Publicis Team After a US Media Review
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to "ensure media continues to operate and thrive as a growth engine for Hershey," according to...
View ArticleExclusive: Starz’s New Adult-Focused Marketing Is Not Family Friendly
Kids, you're going to want to sit this one out. Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on...
View ArticleStaying Connected Through the Customer Journey With American Express
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology...
View ArticleCaptivating Gen Z: How American Express Is Engaging Young Consumers
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American...
View ArticleChannel 4 Drops ‘Superhumans’ for Next Chapter of Paralympics Campaign
British broadcaster Channel 4's "Superhumans" campaign for the Paralympic Games is considered seminal advertising that has helped change people's attitudes about disability. However, for the Paris 2024...
View Article3 Big Questions After Bill Belichick Surprisingly Joins The CW’s Inside the NFL
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host...
View ArticleWhat to Know About Hallmark’s New Streaming Service
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it's launching...
View ArticleThe Internet Is Forever. When Should Brands Capitalize on Trending Pop...
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a...
View ArticleInside AT&T’s Grand Strategy to Be Part of Black Cultural Moments
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to...
View ArticleRedefining Value: The Strategic Vision Behind Verizon’s Total Wireless Rebrand
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind...
View ArticleBDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios
The media company Bustle Digital Group laid off nine staff--including the editors in chief of Romper and The Zoe Report--and consolidated its parenting and lifestyle publishers into centralized units...
View Article’90s Boy Band Rivals Joey Fatone and A.J. McLean Unite for a Dunkin’ EP...
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and...
View ArticleFila Is Italian, As Chic ‘Bellissimo’ Ad Reminds Us
A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or...
View ArticleExclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From...
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol's first Copa...
View ArticleExclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both...
View ArticlePixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an...
View ArticleInnovation in Women’s Health and Ecommerce With Opill Maker Perrigo
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo....
View ArticleThe Sound of Success: Deirdre Findlay on Sonos’ Strategic Vision
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career...
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