Wassmeran’s EVP of Brands Went From Working on the B-1 Bomber to Sports...
Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job...
View ArticleAt Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing...
On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group's headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event,...
View ArticleHow FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper
In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned water well. Rescuers decided the...
View ArticleThis Creative Shop Thinks It Has the Formula to Perfect Experiential
If social media ceased to exist, experiential marketing would, too. That's according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative...
View ArticleAB InBev’s Breckenridge Brewery Celebrates Colorado in First National Campaign
Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state's third craft brewery, Breckenridge Brewing expanded two...
View ArticleYouTube Is Working With Wikipedia to Add Context to Conspiracy Videos
The past 18 months have been tough for YouTube. Between discovering Russia-linked propaganda ads and dealing with brand safety issues that are a result of the platform's sophisticated programmatic...
View ArticleNielsen Social Content Ratings, Week of March 5: iHeartRadio Music Awards Rock
TBS' presentation of the iHeartRadio Music Awards tallied 10.858 million interactions across Facebook, Twitter and Instagram, dominating the Nielsen Social Content Ratings for the week of March 5. The...
View ArticleFacebook Opened Its Instant Games Platform to All Developers
Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading...
View ArticleHP’s Digital Artistry House Was Only at SXSW for a Day, but It Drew Over...
If you've got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that's the...
View ArticleWalmart Expands Grocery Delivery to 100 Cities to Keep Up With Amazon
Walmart is expanding its online grocery delivery service from six to more than 100 metro areas, saying it will reach more than 40 percent of U.S. households by the end of the year. According to the...
View ArticleHow Lyft Prepares for the Surge in Demand During South by Southwest
As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars. According...
View ArticleHeadspace Provides SXSW Attendees With a Quiet Place to Completely Disengage
From sessions to experiences to films to music, there's plenty to check out at South by Southwest in Austin, Texas--and the week can go from stimulating to overstimulating before you know it. That's...
View ArticleForrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR
The advertising industry's digital day of reckoning is a little more than two months away, when the European Union's wide-ranging regulations for data protection and privacy go into effect on May 25....
View ArticleNike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game
When you're running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game,...
View ArticleWhy the Meal Kit Market Is Probably Overheated and Overhyped
Meal kit companies promise to make consumers' lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make...
View ArticleVideo: A Day at SXSW Browsing Some of the Best Activations
Walking through South by Southwest is like going to a giant, over the top, sometimes futuristic carnival. This year we've stumbled upon baby goats, robotic dogs and a giant head of lettuce. Adweek...
View ArticleOculus Celebrates Socially Conscious Virtual Reality Films at SXSW
Virtual reality: great for intense gaming experiences and apparently, immersive and socially important films. At least that's what Oculus is trying to create with its VR for Good's Creators Lab...
View ArticleGrindr Sponsors a Queer ‘Edit-a-Thon’ of Wikipedia at SXSW
For many around the world, Wikipedia is the first source of information they learn about a topic. That's why WNYC's Nancy podcast and Grindr teamed up to "queer the internet" and hosted an...
View ArticleLand O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of...
Land O'Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter--it's also...
View ArticleNothing but Nets for Steph Curry’s Facebook Birthday Fundraiser
National Basketball Association superstar Steph Curry became the first athlete to start a birthday fundraiser on his own page. The Golden State Warriors point guard is raising money to help support...
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