AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation
AARP isn't strictly about retirement. And it's not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has...
View ArticleDespite Nancy Dubuc’s Abrupt Exit, A+E Networks’ Upfront Pitch Stresses Brand...
Planning an annual upfront event is hard enough for a media company, but it's even tougher when the CEO abruptly announces just three days earlier that she's stepping down, as A+E Networks' Nancy Dubuc...
View ArticleThe 5 Best Ad Campaigns adam&eveDDB Made for Harvey Nichols
One of the great creative partnerships in brand marketing, U.K. retailer Harvey Nichols and London agency adam&eveDDB, has come to an abrupt and unceremonious end. But while the 17-year client...
View ArticleVideo: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation
Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice...
View ArticleRihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence
Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to...
View ArticleNike Reshuffles Marketing Leadership Amid Reports of ‘Behavior That Is...
An internal memo sent to staff today by Nike chairman, president and CEO Mark Parker announced several major changes to the athletic-wear giant's marketing department while also mentioning an...
View ArticleGolin Calls on Agencies to Support Female Creatives in New #MeToo Push ‘Have...
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to "Have Her Back" in...
View ArticleVideo: What Brand Marketers Can Learn From Mondo’s SXSW House Party
After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and...
View Article7 Stats That Sum Up What We Learned at SXSW
From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest. For this week's recap of digital stats, we're looking at the standout...
View ArticleHow Technology Will Continue to Refine People-Based Marketing
Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the...
View ArticleThe Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018...
Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots starring players from...
View ArticleJWT Eliminates the Worldwide Chief Creative Officer Role
J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other...
View ArticleSony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video...
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's...
View ArticleFacebook Lite Is Not Just for Emerging Markets Anymore
Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled...
View ArticleIs Social Media Making Us Elitist?
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading...
View ArticleDavid Miami Announces Key Leadership Changes Following Co-Founder Departures
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after...
View Article10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential...
View ArticleA Researcher’s Quiz App Deceptively Harvested Data for Political Research,...
A British data analytics firm known for helping political campaigns including Donald Trump's presidential bid, has been suspended from using Facebook's advertising platform. Facebook late on Friday...
View ArticleLisa Quiroz, Time Warner’s First Chief Diversity Officer, Has Died at 56
Lisa Garcia Quiroz, president of the Time Warner Foundation and svp and chief diversity officer of Time Warner, passed away Friday at age 56 after a 16-month battle with pancreatic cancer. A Harvard...
View ArticleFacebook Is Testing Several New Products for Creators on Its Platform
Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last...
View Article