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After 60 Years in Advertising, I Believe True Creativity Is More Powerful...
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've also...
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Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something
It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now...
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These 6 Great CPG Commercials Were the Whole Package
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating...
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2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign
After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at the Cannes Lions Film awards, to the...
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Von Miller, Noted Chicken Farmer Who Also Plays Football, Is Your New Old...
From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his...
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Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy
Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews as the star of Wieden +...
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Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in...
Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option. The subscription...
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Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments. When it first launched in October 2015, Twitter curated the day's...
View ArticleInstead of Just Ads, Equinox Made Crazy Luxe Products That Tell Their Own...
So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical...
View ArticleHow Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018
Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media...
View ArticleFamily Guy Will Air an Episode With a Reduced Ad Load for the First Time
After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited...
View ArticleTinder Traces the History of Dating to Caveman Times in Gorgeously Detailed...
Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a...
View ArticleWhy Brands Should Be Ready for Alexa Ads, Despite What Amazon Says
It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into...
View ArticleWhen Do Things Cross the Line and Become Online Harassment?
In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization...
View ArticleFox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With...
The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when...
View ArticleHyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1...
By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville,...
View ArticleThe Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe
Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart...
View Article3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018
Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a...
View ArticleWhy Mark Zuckerberg’s Personal Challenge for 2018 Is Different
"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view,...
View ArticleOmnicom Reaches Settlement in Anti-Gay Discrimination Case
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went...
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