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Even the World's Least Smooth Mandroid Gets the Ladies With Old Spice
Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely functional android. In a...
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Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads?
As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most tired cliches in...
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Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing
If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps his cool during "4th and...
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Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice's 'Dadsong'
Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's...
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How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius...
Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like...
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Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry...
Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal...
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Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign
Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it. The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy, has everything you never...
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Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even...
To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine...
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Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for...
Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get to...
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American Greetings' Mother's Day Video Takes Top Prize at Effie Awards
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner outstripped...
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The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes...
Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues stormed the...
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Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram
Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose Your Own Adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes....
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Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans
For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to match their...
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By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?
For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are...
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Old Spice's Pitchman Battle Heats Up as Terry Mocks Isaiah's Signature Line
Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into an angry woodpecker is just...
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Old Spice Pitchmen Wage a Battle for (Shirtless) Control of SportsCenter
Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels. Old Spice's resident pitchmen will...
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Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind...
Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims. Its new line of body wash and antiperspirant comes with a new spokesman,...
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Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future...
Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one question what would it be?—...
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How a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy
Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really meet Colin Hoell. He's not appearing...
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Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes
If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered.Old Spice Dream Runner, launched today, is a mobile website created by the...
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