Why Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as...
View ArticleHow Blockchain Will Disrupt the Future of Social Media Influencers
Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand's...
View ArticleAdidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...
View Article4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
View ArticleIt’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...
View ArticleBe in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleOakley Forgives You (Even If Others Don’t) in This Lovely Ode to Athletic...
It's OK to embrace your slightly antisocial and emotionally volatile tendencies in the pursuit of your athletic obsessions, says a new campaign from Oakley and AKQA. Today, the sunglasses and...
View ArticleTwitter Preps for 2018 NFL Draft With Emojis, Mock Draft
Twitter is going hashtag-triggered-emoji-happy for the 2018 National Football League Draft, which kicks off Thursday night. Fans who include the hashtag #NFLDraft in their tweets will see this new...
View ArticleStranger Things Had the Most-Watched Debut of Any New Netflix Series or Movie...
Nielsen provided new insight this morning about two of the TV industry's biggest stories over the past year--Netflix's continued dominance and the gargantuan ratings for Roseanne's return--during its...
View ArticleOracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues
Oracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away from unsafe content....
View ArticleSpotify’s New Free Streaming App Could Give Advertisers Better Targeting and...
Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it's growing up and ready to compete head on in the competitive music-streaming industry. On Tuesday...
View ArticleFrench Authorities Detain Former Havas Chairman Vincent Bolloré for Alleged...
Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
View ArticleYouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the...
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