TriHonda Sends $45 Million U.S. Media Account to Horizon
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency...
View ArticleNielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across...
View ArticleGartner Expects the AI Business Market to Grow 70% This Year
While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released...
View ArticleBarbasol Names Onion Labs Its Creative Agency of Record
Shaving brand Barbasol has selected The Onion's content studio, Onion Labs, to serve as its creative agency of record. Onion Labs' first campaign for Barbasol launched earlier this month. The campaign,...
View ArticleHow to Perfect the Art of Connecting With Your Community and Encouraging...
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
View ArticleIn the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the...
View ArticleAuntie Anne’s Launches a Clothing Line for Pretzel Lovers Everywhere
Auntie Anne's turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National...
View ArticlePop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront
As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV...
View ArticleFacebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows)...
View ArticleSnapchat Introduced Snappables, AR-Enhanced Interactive Lenses
Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin...
View ArticleVolkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against...
Since you're 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn...
View ArticleA Playbill for Movies Is Coming to a Theater Near You
The creators of Moviebill can recall seeing Broadway plays and walking away with their Playbills in hand, taking a bit of the show home with them. Now, they're about to give moviegoers a similar...
View ArticleNew Study Reveals 85% of Americans Participated in Cultural Protests Last Year
It's been just over a year since an estimated 7 million people around the world came together in a movement known as the Women's March, publicly rallying for human rights surrounding immigration,...
View ArticleFoursquare’s New In-House Agency Will Crank Out Location-Based Mobile...
Foursquare wants to be known for more than just its location data. The company, once known primarily for its consumer-facing app but more as a location-intelligence firm in recent years, is unveiling a...
View ArticleWhy This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its...
Would you work more productively if you knew there 5,000 living plants surrounding you...on the 41st floor...of a Manhattan high-rise? That's what Salesforce is hoping as it prepares to open its...
View ArticleThis Initiative Turns Your Social Media Posts Into Letters to Congress Using...
It's easy to vent one's political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That's the impetus behind Change...
View ArticleWill the Sequel of Snapchat’s Spectacles Succeed Where the Originals Failed?
Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the...
View Article7 Tips for Protecting Your Brand Against Cyberattacks
The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company's reputation. Take the Target breach, for example. Last year, Target...
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