TD Ameritrade and Havas Placed an Ad on the Blockchain
Late last week, TD Ameritrade planted--well, technically, embedded--a flag when they created what they said was the first ad inserted within the bitcoin blockchain. The ad, which appears on its own...
View ArticlePinterest Is Beta-Testing a Way to Factor Skin Tone Into Beauty-Related Searches
Pinterest is beta-testing a way to enable users to narrow down their beauty-related search results by skin tone. The test kicked off with four palette options, each representing a range of skin tones,...
View ArticleHere’s What to Expect at This Year’s NewFronts
The 2018 Digital Content NewFronts are about to commence. More than 15 media companies will offer presentations in New York beginning on Monday for the first week of NewFronts. A second week will be...
View ArticleDiscovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary...
The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for...
View ArticleFacebook’s Fundraisers Features Got Some New Functionality
Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new...
View ArticleHow to Bridge the Gap Between Ecommerce and Retail With Click and Collect
The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and...
View ArticleEx-WPP CEO Martin Sorrell Had His Pay Slashed by 71% Last Year
In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9...
View ArticleWhy Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been...
View ArticleIn a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea
Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for...
View ArticleIPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing...
IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and...
View ArticleIt’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere
Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area...
View ArticleMaria Menounos on Starting a Podcast, Her Relationship With Advertisers and...
Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how...
View ArticleFacebook Added a Sleep Mode to Messenger for Kids
Parents now have a way to make sure their offspring aren't sneaking peeks at Messenger Kids under their blankets while they're supposed to be asleep. Product manager Tarunya Govindarajan announced in a...
View ArticleT-Mobile and Sprint CEOs Announce Merger With 7-Minute Explainer Touting...
T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies' two CEOs, T-Mobile's John Legere and Sprint's Marcelo Claure, announced the impending merger with...
View ArticleWPP Avoids Expected Drop in Earnings as New Leadership Recognizes the Threat...
WPP's like-for-like revenue dropped only 0.1 percent during the first quarter of 2018, beating estimates that predicted a more significant slowdown for the world's largest advertising company. New...
View ArticlePinterest: Here’s How to Send a Text Message on Mobile
Previously, we taught you how to send a Pin to another user in the Pinterest mobile application. But what if you just want to send a text message to another user? Our guide will show you how this is...
View ArticleThe Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began...
View ArticleFacebook Knows About Everything Except Your Boobs, Says Argentina’s New...
The often bizarre, globally buzzworthy breast cancer awareness campaign from agency David Buenos Aires and nonprofit MACMA has launched its new installment for 2018. This time around, instead of man...
View ArticleDorothy, Looking for a Wizard, Instead Finds the Mortgage Banker of Oz in New...
One wouldn't normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax. In a new spot...
View ArticleWatch Morton Salt Go Dumpster Diving to Create a Font From Discarded Vegetables
Chances are, you've already felt guilty about the amount of food you throw out--so here's some data that'll make you feel even worse. As Americans, we are the most wasteful creatures on the planet. Of...
View Article