Dove Partners With EW to Showcase a Film About Bullying Directed by Debbie Allen
Dove wanted to treat its latest Real Beauty Productions film like a big movie production, so it secured the cover of Entertainment Weekly--a peel-off cover, that is. "Readers love anything new and...
View ArticleJack Dorsey Says the Internet Should Have Its Own Native Currency
Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that's universal in nature could benefit both consumers and companies in the...
View ArticleThese Subway Ads Were Rejected by the MTA for Being Too Sexual
Unbound, a female-focused sexual wellness company that sells sex toys, among other products, had its first subway campaign rejected by the Metropolitan Transportation Authority (MTA), which operates...
View ArticleFandango Expands, Creating a Prop Shop With $25,000 Jurassic Park Dinosaurs
Once just a website where movie lovers could find the show times for the latest flicks, Fandango is further expanding its FanShop to include a new Prop Shop that's filled with replicas from the...
View ArticleVogue’s ‘Less Cheeky’ Met Gala Coverage Garnered Record YouTube Subscribers
There are always difficulties covering the Met Gala--high security, the small number of people allowed to create content from the inside and of, course, covering the theme properly. "It was important...
View ArticleWhat These Stars Are Most Excited to See at the Upfronts
As the 2018 upfronts week draws to a close, we caught up with some of the stars whose shows are being pitched to advertisers. NBCUniversal, which includes networks ranging from NBC to Telemundo to E!,...
View ArticleOld Dog Gets a New Home in Coldwell Banker’s Adorable New Ad
Puppies may be cute, but old dogs need homes, too. And that's exactly what makes Siltanen & Partners' new spot for Coldwell Banker so touching. The spot opens on a real estate agent and a volunteer...
View ArticleGlossier’s Second Retail Store May Be It’s Most Instagram-Friendly One Yet
These days, if consumers can't Instagram a store, it's almost not even worth going. The growing trend of digitally native brands opening stores with strong visual elements meant for Instagram continues...
View ArticleThis Campaign Reminds Us How Much Time We All Waste on Social Media
How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time? According to a new campaign from Friends\TBWA of Bucharest,...
View ArticleQ&A: Havas CCO Jason Peterson Shares His Tips on Instagram Fame
His evocative black and white photos documenting his hometown of Chicago led to Instagram fame. This week, they went beyond his 1.1 million followers to take over New York's Times Square. Jason...
View ArticleHow Facebook Is Marking Global Accessibility Awareness Day
A recent survey of Facebook users in 50 countries found that more than 30 percent of them experienced difficulty seeing, hearing, speaking, organizing thoughts, walking or grasping with their hands. On...
View ArticleFacebook Revealed a Host of Updates to Its Ads Manager
Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization. The social network will roll out an updated version of its ads reporting over the...
View ArticleCBS Board Votes to Curb Redstones’ Control
As expected, a majority of the CBS Corp. board of directors has voted to declare a dividend that could effectively reduce how much control National Amusements Inc. (NAI) has over the media network. The...
View ArticleGizmodo Media Group Is Starting a Dedicated Ecommerce Site
These days, it's not enough to be a publisher that just produces content--you also need a way to turn clicks into cash. It's a lesson that Gawker Media (now known as Gizmodo Media Group) learned in...
View ArticleTwitter Expects Engagement to Soar During the 2018 FIFA World Cup Russia
Twitter only had native video on its platform for about six months when 2014 FIFA World Cup Brazil took place, but it's an entirely different ballgame for 2018 FIFA World Cup Russia. The tournament,...
View ArticleThe Dapp Store Is Where You Can Satisfy All Your Decentralized App Needs
It's a big week for the internet. Decentralized app protocol Blockstack has unveiled an app store for decentralized apps that, naturally, are called dapps, making this arguably the world's first Dapp...
View ArticleThe 10 Most Memorable Moments From 2018’s Upfront Week
Another upfront week has come and gone, and while buyers had a more muted response than usual as the broadcast networks unveiled next season's slates, there was still plenty for them to talk about...
View ArticleHewlett Packard Enterprise Wants to Help You Tame the IT Monster
The complexities of modern internet technology (IT) can make it seem like something of a monster, which is precisely how Publicis New York personifies IT in a new campaign for Hewlett Packard...
View ArticleSprint’s Evelyn and Her Posse of Sarcastic Robots Are Back, and They’re...
If you were annoyed that your kids picked up a rather rude taunt, like "you have a dumb face," after watching Sprint's Super Bowl LII commercial that followed a group of sarcastic robots trying to...
View Article3 Ways Leading Brands Build Trust via Social Media
One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or...
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