Call for Submissions: Help Adweek Find Its Brand Genius Class of 2018
For nearly three decades, Adweek's Brand Genius Awards have saluted the best and brightest minds in branding and marketing--but we need your help finding them. Do you work with a fearless marketer who...
View ArticleThe 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really...
View ArticleHail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom...
View ArticleHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing...
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been...
View ArticleFrom KFC’s Kentucky Fine China to Gold Toilets, How Brands Are Celebrating...
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other...
View ArticleAdweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper...
View ArticleHere’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing...
View ArticleThe Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should...
View ArticleVideo: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleKarla Welch Reimagines Levi’s Staples in Celebration of 501 Day
Levi's 501 jeans are so iconic they have their own aptly named Levi's 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on...
View ArticleAdobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce...
View ArticleHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual...
View ArticleMower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop...
View ArticleReentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim...
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to...
View ArticleThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for...
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven...
View ArticleRoseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking...
Roseanne Barr is rarely at a loss for words, and this week's Adweek cover story about her ABC revival's surprise success was no exception. In these edited highlights from two separate interviews, Barr...
View ArticleHere’s How Much More Satisfied Customers Are With Streaming Services Than...
The American Customer Satisfaction Index released its 2018 telecommunications report and, perhaps unsurprisingly, streaming services have blown subscription TV out of the water when it comes to...
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