3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media
In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don't...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleThe Television Industry Unites for Its First National Campaign Touting the...
Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of...
View ArticleAdobe Spent Big to Compete in CRM, and Analysts Say It Was a Good Buy
The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP...
View ArticleQ&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR
As Friday's deadline to comply with the European Union's General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its...
View ArticleWhy Postmates Agreed to Retract Its Tasteless Ad About Age, and Death
Brands will try just about anything to catch people's attention these days amid all the noise out there, but sometimes they really miss the mark. Critics are saying Postmates may have gone a little too...
View ArticleFiat Chrysler Automobiles Places Its U.S. Media Account in Review
Fiat Chrysler Automobiles, one of the world's largest automakers, has launched a U.S. media review for the first time in nearly nine years, a company spokesperson confirmed. AdAge first reported the...
View ArticleHow Blockchain Can Help Brands Identify Power Users and Maximize Social...
Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency. To determine...
View ArticleAnna Faris Stars in Spot For Disney-Backed Movie Ticketing App
Disney's making it extra-easy to get to the movies this summer. To showcase how smooth the experience can be, Disney-backed social movie ticketing app Atom Tickets has launched its very first ad...
View ArticleBonobos’ New Campaign Celebrates the Diversity of Men’s Bodies
Bonobos wants its customers in Chicago and Austin, Texas, to know it stands for more than just clothes--it also promotes inclusivity and acceptance. The company's latest campaign, "Project172," is a...
View ArticleComcast Confirms It’s Preparing a Fox Bid ‘Superior’ to Disney’s
CBS' skirmish with parent company National Amusements won't be the only eye-popping battle between major media companies this summer. This morning, Comcast confirmed an open secret: The company is...
View ArticleAt the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts
Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on Inside Feed, a new...
View ArticleHere’s What Ad Buyers Really Thought About Upfronts Week
Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it's the buyers' turn....
View ArticleThe Internet Is So Bad, Some People Are Making Their Own
The internet started out as a technological marvel, giving consumers virtually unlimited access to information, as well as potential for human connection. Today, however, the internet is also a place...
View ArticleMobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report
Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks,...
View ArticleHere’s What Facebook Might Be Exploring When It Comes to Blockchain Technology
Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector--sort of. On May 8, David Marcus, who headed up...
View ArticleThe CW’s Additional Night of Programming Could Shake Up Its Upfront Talks
While several TV networks are opting to reduce ad loads next season in the hopes of increasing engagement and brand recognition, The CW is not only keeping its ad breaks intact, but it's also giving...
View ArticleThe Smartest Marketing Strategy: Agile Marketing
One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it's no wonder...
View ArticleFruit of the Loom Has a Message for the Topless Selfie Dudes of Instagram:...
Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic--men's shirtless selfies. In a social campaign released recently, the household name in...
View ArticleGrowth Begins When Clients and Agencies Are Aligned in Their Missions to Change
I love agency life. I have spent the past 20 years of my career at agencies. I have met some of my closest friends through work. I have even met my husband at an agency, which led me to where I am now,...
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