H&M Is Under Fire for Modeling Its ‘Coolest Monkey’ Hoodie on a Black Child
H&M is kicking off 2018 with a tone-deaf product that went viral Sunday night. Twitter users noticed that the brand's U.K. site was selling a green kids' hoodie stamped with the phrase "Coolest...
View ArticleABC Slots American Idol Directly Against The Voice, Setting Up a Monday...
ABC isn't shy about its American Idol reboot, announcing today that the show will face off directly against The Voice, its biggest music competition revival, when Idol debuts in March. The network...
View ArticleInstagram: Here’s How to Create a Story Highlight
Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application after they've expired from public view, as well as to share these posts in...
View ArticleLinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White...
Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot, they may have also...
View ArticleFacebook Finds Reasons to Hope in This Artful, Portrait-Based Ad From the...
There's something remarkably intimate about Facebook's new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you...
View ArticlePrincess Cruises Are a Window to the World, and Yourself, in Sweeping New Ads
Cruise ships aren't just floating bacchanalia packed with food and booze, says a new campaign from Princess Cruises. They're a way to connect with nature and the things that really matter in life, like...
View ArticleR/GA Ventures, LA Dodgers Team Up to Help Startups Find Opportunity In Sports...
In 2014, digital agency R/GA launched Ventures, which holds the investments made by the agency through its accelerator programs. Backed by R/GA's parent organization, IPG, Ventures has partnered with...
View ArticleJimmy Kimmel Says ‘Literally Everyone’ at ABC ‘Should Be Fired’ if There’s...
Jimmy Kimmel is returning to host this year's Oscars on March 4, and he knows the memory of the debacle that capped last year's ceremony--in which La La Land, not actual winner Moonlight, was...
View ArticleCelebs From Aubrey Plaza to Mark Duplass Talk Money in New Wealthsimple Ads...
Oscar-winning documentarian Errol Morris is back in commercial directing mode for investment company Wealthsimple, turning the camera on Hollywood creators Aubrey Plaza, Alex Karpovsky, Brian Tyree...
View ArticleThe Home Depot Packs Whole DIY Projects, Start to Finish, Inside Pinterest Pins
A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the...
View ArticleEndeavor Global Marketing to Acquire Branding Agency 160over90
Endeavor's cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions...
View ArticleIkea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a...
Swedish agency ?kestam Holst, Adweek's International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a...
View ArticleAudi’s Fairy Tale Bedtime Story for Girls Doesn’t Go the Way You’d Expect
There are many ways to respond to #MeToo. Who'd have guessed, though, that one way would be #EverAfter? The phrase "happily ever after," typically used to finish a stock fairy tale, is adapted in Audi...
View ArticleThanks to Shows Like The Handmaid’s Tale, Hulu’s 2017 Ad Revenue Topped $1...
Hulu's biggest year--as the company launched a live TV service and the critically-acclaimed The Handmaid's Tale--paid off for the streaming service as its 2017 advertising revenue topped $1 billion,...
View ArticleEx-Hulu Marketing Head Jenny Wall Joins Podcast Network Gimlet Media
Former Hulu senior vice president and head of marketing Jenny Wall will become podcast network Gimlet Media's first chief marketing officer. Wall will oversee all marketing and audience-growth efforts...
View ArticleIt’s Time for More Execs to Step Up as Thought Leaders. Here’s How
It's a new year, and you're likely considering the personal and professional goals that will help you improve your life and advance your career. By building your brand and nurturing your network, you...
View ArticleOwen Wilson Explains Oreos, Poorly, to the French in Farcical Campaign
Owen Wilson seemed to enjoy France the last time he was there. Now he's back--and bringing an American staple, Oreo cookies, with him. A new Oreo campaign in France, from Paris agency Buzzman, is about...
View ArticleFCB Hires IPG Vet as Global Chief Marketing Officer
FCB Worldwide welcomed Jennifer Hohman back to the IPG family in the position of global chief marketing officer. In the role, Hohman will be tasked with developing FCB's new business relationships with...
View ArticleHealth and Finances Were Among the Top New Year’s Resolution Topics on Twitter
Online learning community Skillshare analyzed more than 186,000 English-language tweets to determine the most common New Year's resolutions among American users for 2018. For its analysis, Skillshare...
View ArticleThese New Headphones Are Bringing Voice Assistants Like Alexa Straight to...
Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri,...
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