The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
This week, The Atlantic magazine's 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a...
View ArticleWhy You Need a Comprehensive Over-The-Top Strategy Now
It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have mastered the art of accessing...
View ArticleWWE Is Letting You Step Inside the Ring With Its New VR Partnership
It's been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you...
View ArticleState Farm Follows McDonald’s in Consolidating Its Ad Business With Omnicom
State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. "State Farm works with many vendors...
View ArticleTwitter Rocked as the Tide Rolled to Another National Championship
The University of Alabama's thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning...
View ArticleWhy the Most Successful Digital Assistants Will Be Platform Disruptors
The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft's Cortana in a...
View ArticleInitiative Welcomes New U.S. Chief Strategy Officer After Amazon Win
IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20...
View ArticleNielsen Social Content Ratings, Week of Jan. 1: Golden Globes Get Top Award
The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week of Jan. 1. According to the Nielsen...
View ArticleRose McGowan’s New Docuseries Is Airing on E! Because Netflix and HBO Aren’t...
It's been just three months since Hollywood was first upended by wave after wave of sexual harassment allegations, but one of the loudest voices speaking out against the industry that turned a blind...
View ArticleAt CES, TVs Are Bigger, Better and Smarter With Digital Assistants
Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each...
View ArticleDollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter
In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand's...
View ArticleCan Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It...
Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a "full brand restage." Starting next month, consumers...
View ArticlePepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show...
PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's part of the company's recurring Game...
View ArticleFox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup
No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox...
View ArticleEven the World’s Biggest Tech Event Can’t Keep the Lights On
Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center,...
View ArticleThe Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram
Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December. Football dominated the sports...
View ArticleFacebook Is Testing a Separate Destination for Local News in Its Mobile Apps
Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six...
View ArticleThe Most Disturbing Booth at CES Is Actually an Ad for Netflix’s New Sci-Fi Show
Companies show off a lot of weird stuff at CES--connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends' or family members' phones. But this...
View ArticleFacebook Users Want to Know More While Keeping Their Eyes on the Road
Facebook users are interested in being able to access more information while driving, without having to turn their eyes away from the road. Automotive head up display was one of Facebook IQ's Topics to...
View ArticleThe Wonderful Company Will Sit Out Super Bowl LII
After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company's Wonderful Pistachios brand will sit out Super Bowl LII. The Wonderful...
View Article