Thursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost...
View ArticleWhat Generation Z’s Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social...
View ArticleCBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all...
View ArticleAlly Financial Hands Media Account to MediaCom as It Closes in on Creative,...
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing...
View ArticleThese 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity....
View Article9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few...
View ArticleCall Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack...
View ArticleAn Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
View ArticleNo Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to...
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able...
View ArticleLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be...
View ArticleLook! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!
Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there's still no sign of...
View ArticleBumble’s Founder Credits the App’s Early Success to Micro-Influencers
CANNES, France--When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn't know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating...
View Article3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very...
View ArticleAdvertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions...
View ArticleOn the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left,...
View ArticleGoogle Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in...
View ArticleFacebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning...
View ArticleThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on...
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors...
View Article