IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending
IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot...
View ArticleTennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With...
"Don't mess with Texas" is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in...
View ArticleFacebook Announced Another Round of Updates for Its Video Creators
Facebook continues to add tools and features for video creators on both the interactivity and monetization fronts. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl...
View ArticleFiverr Freelancers Creating Global Campaign for Cannes Lions Live and On-Site
Nothing says "let's celebrate our industry" more than hiring freelancers to attend the biggest advertising gala on the planet and put together a "live creative studio" to create a global campaign in a...
View ArticleCBS Is Expanding Its Star Trek Franchise With New Shows and Miniseries
When Star Trek: Discovery debuted last fall on CBS All Access, it was the first new Star Trek TV series in 12 years. Now CBS Television Studios is making sure there will be a much shorter wait for the...
View ArticleThis Delightful Animated Spot Shows How Soccer (and Tequila) Brings Even...
The World Cup is back, and Brown-Forman tequila brand el Jimador is counting on mounting global soccer fever over the next few weeks with its latest tournament-themed marketing push. While the brand...
View Article3 Tips for Creating an Effective Marketing Strategy for Reddit
In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit's newfound media...
View ArticleInternational Stars Help Danish Tourists Avoid Sunburns in Insane Musical PSAs
Danes aren't generally known for their swarthy complexions--but some of the nation's most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new...
View ArticleNBC Sets Its Fall Premiere Dates, With Most Shows Debuting the Week of Sept. 24
As its parent company Comcast looks to buy 21st Century Fox for $65 billion, it's business as usual at NBC, which has locked in its fall premiere dates. Just like last year, the network will be rolling...
View ArticleIt’s Time for Marketers to Pay Attention to the Opportunities Available...
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm"...
View ArticleAutoplay Video Ads Are Coming to Facebook Messenger
Facebook Messenger users, brace yourselves: Autoplay video ads are coming. The social network confirmed that the same autoplay video ads that have been available for Facebook's News Feed and Instagram...
View ArticleLove Has Even Worse Odds Than the Lottery in McCann’s Broadway-Style Meet Cute
Everybody knows winning the lottery is a long shot--but how about falling in love with a random stranger while you're crossing the street in opposite directions? It turns out those odds are even worse,...
View ArticleThe CW Locks In Its Fall Premieres, With Its New Sunday Lineup Debuting Oct. 14
The CW isn't premiering all of its fall shows the same week, as it did last year, but the network is coming pretty close to replicating last year's strategy. The network became the second broadcaster...
View ArticleWorkplace by Facebook Is Looking to Become a Workplace for Good
Nonprofits and educational institutions have some new, powerful tools to aid their efforts, as Facebook announced that the Workplace Premium tier of its Workplace by Facebook Slack alternative is...
View ArticleHavas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax...
View ArticleApple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and...
CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the...
View ArticleHow These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in...
Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely...
View ArticleInstagram Announces a New Video App to Directly Compete With YouTube and...
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release...
View Article3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category,...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
View Article