Board the Accenture Cannes Yacht From the Comfort of Your Own Home
CANNES, France--We put on our deck shoes and climbed aboard the Accenture Interactive yacht, where executives from several of the company's divisions are entertaining clients, building new business and...
View ArticleCannes’ Innovation Grand Prix Winner Brings Voice Search to Obsolete Phones...
CANNES, France--While some categories have been more liberal in their awarding of statues at this year's Cannes Lions, the Innovation category doled out a comparatively small number--six Lions culled...
View ArticleCannes Lions Names WPP’s MediaCom Media Network of the Year for 2018
CANNES, France--After falling to Omnicom for the past three years, WPP made a big comeback at this year's Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of...
View Article7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement
Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer...
View ArticleThe Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand...
CANNES, France--President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America's role in the world and the principles that must...
View ArticleGiant Piles of Garbage Win Big at Cannes
CANNES, France--No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it's worth an exception. "Trash Isles," a pollution awareness campaign from AMV BBDO London for The...
View ArticleTurns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic
Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb, or the...
View ArticleU.S. Supreme Court Rules States Can Ask Ecommerce Companies to Collect Sales Tax
In a 5-4 ruling, the U.S. Supreme Court decided that states can require ecommerce companies to collect sales tax, upending an industry and possibly pushing the issue towards Congress to ultimately...
View ArticlePhilip Morris Wants to Say Goodbye to Smokeable Cigarettes for Good With the...
When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the company called...
View ArticleHow Data Comes Into Play at the Intersection of Media and Marketing
CANNES, France--As Cannes Lions neared its close Thursday evening, Adweek, with sponsor partner The Boston Consulting Group, hosted its final discussion on how data is helping to transform marketing...
View ArticleSmall Nation, Big Wins: ‘Palau Pledge’ Tops Cannes Lions With 3 Grand Prix
CANNES, France--Palau Pledge, the ambitious project dedicated to ensuring environmental stewardship for the small island nation of Palau, which had been tipped as one of the week's top campaigns, took...
View ArticleA Thai Shampoo Ad Poignantly Tells the Story of a Transgender Beauty Queen...
It's an innocent enough scene, at least on the surface, of a miserable little child in a barber chair getting a haircut. But in this case, the military-style buzz cut takes off more than a few inches....
View ArticleTime Magazine Stands By Its Controversial Trump Cover
Time Magazine is standing by its cover of this week's issue, a photo illustration showing President Trump looking down at a crying Honduran girl as a border patrol agent searches her mother. The photo...
View ArticleHow Clear Brand Goals and Intentions Can Fix Influencer Marketing
Unilever's CMO Keith Weed has called time on follower fraud in the influencer community, stating that the world's second biggest marketer will no longer invest in influencers that have fake followers....
View ArticleThe 2018 NBA Draft Lit Up Twitter Thursday Night
The National Basketball Association was top-of-mind on Twitter Thursday night, as fans reacted to the 2018 NBA Draft. Twitter said the three most-tweeted moments of the night were: The New York Knicks...
View ArticleP&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two...
View ArticleMessenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced...
View ArticleNew Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleRead Madonna Badger’s Cannes Speech, Made From More Than 15 Movements...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
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