Intel Will Fly a Fleet of Drones in California to Celebrate July 4th
Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern...
View ArticleWalmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line
It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a...
View ArticleDailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’
In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016...
View ArticleThis Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm...
Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to...
View ArticleSee How MGM’s Universal Love Made an Impact During Stonewall Day
MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New...
View ArticleI’m Just Here for the Comments
Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of...
View ArticleIt’s Time for the Auto Industry to Get on the Same Level as Other Brands
Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car's god-awful native interface invisible,...
View ArticleFacebook: Here’s How to Stop Your Stories Posts From Being Archived
Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear...
View ArticleMore Than 5,000 People Entered Gimlet and Squarespace’s Contest to Host a...
Squarespace and Gimlet Creative asked users to submit their ideas for their own podcast series and the response has been overwhelming. In the three weeks the contest was open for submissions, more than...
View ArticleBritain’s Most Masterful Actors Endure Endless Annoyance for British Airways’...
Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the...
View ArticleBurger King’s Summer Out-of-Office Lets You Give Free Whoppers to Poor...
Perhaps the only thing worse than being stuck in the office during the summer is having to hear about your coworkers' trips to far-flung destinations. Burger King sympathizes and wants to help ease...
View ArticleNBC and Macy’s July 4 Fireworks Special Is One of the Few Annual Live Events...
If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks. Macy's 4th of July Fireworks Spectacular, NBC's annual two-hour...
View ArticleThis Shuttle Keeps Driving If You Keep Singing, to Promote Clean Energy
If being trapped in a car with people singing nonstop doesn't sound like your idea of a good time, you may want to sit out the Ruisrock festival in Turku, Finland this year. Between July 6 and 8,...
View ArticleHow a New Fitness Club in NYC Attracted Top Creative Talent From Droga5,...
There's a new fitness club in New York, and creatives from top shops like Droga5, Anomaly and R/GA have joined. And they didn't just buy a monthly membership--they quit their agency jobs and jumped...
View ArticleWhile Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman...
One of the key press narratives pushed by Paramount in the campaigns for the past three Mission: Impossible movies has been that star Tom Cruise is willing and able to do his own stunts. For 2011's...
View Article14 Eye-Catching Campaigns From Cannes’ Gallery of Standout Work
CANNES, France--Each year, the Cannes Lions Festival showcases all winning and shortlisted work in a gallery format. Hundreds of entries, ranging from packaging to print to video, line the aisles of...
View ArticleBudweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer
As anyone who's ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to...
View ArticleAs the Industry Evolves, It’s Time for CMOs to Act Like CEOs
Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer...
View ArticleMarketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
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