How Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
View ArticleHow Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment...
Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food...
View ArticleHeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters
Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the...
View ArticleLawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’...
The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first...
View ArticleSonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleGSD&M Launches Strategy Studio to Expand Its Strategic Leadership...
Austin-based creative agency GSD&M is launching a strategy studio consisting of general marketing strategists and decision sciences specialists. Through the creation of the new model, the agency...
View ArticleIHOP Confirms It Didn’t Actually Change Its Name to International House of...
Remember when IHOP freaked out the entire internet after announcing it would no longer be called the International House of Pancakes and instead would become IHOb, International House of Burgers? It...
View ArticleNew Yorker Management Voluntarily Recognizes Staffers’ Union
New Yorker management agreed to voluntarily recognize the union after staffers overwhelmingly voted in favor of forming one early last month. The Cond? Nast title joins a host of other publications...
View ArticleWhy Publications Need to Keep the Public Editor Role Alive in the Fake News Era
A handful of publications recently eliminated their public editor positions in favor of social media, appointing "reader representatives" and sharing more details about how stories were reported as...
View ArticleAdweek Around the World: Inside Our Events in Cannes, New York and More
June was a busy month for Adweek, and we're just getting started. At the Cannes Lions festival, Adweek held numerous events in collaboration with several sponsors: Selligent Marketing Cloud, Mars Corp,...
View ArticleSweden Unlimited Is the Master of Making the ‘Ugly’ Internet ‘Beautiful’
It's quite the family affair at the New York digital agency Sweden Unlimited. Established in 2001 by twin sisters Alex and Leja Kress (chief client officer and CEO, respectively) and Leja's husband,...
View ArticleCosmo’s Audience Is Exploding. Meet the Digital Director Who Knows What...
Jessica Pels, digital director of Cosmopolitan, first moved to New York as a 14-year-old to study ballet at the American Ballet Theatre. Her parents had only one condition: Pels, coming from Atlanta,...
View ArticleWhy In-House Roles Are in Demand Among Creatives
It's no secret that many brands are benefiting from moving work in-house--it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something...
View ArticleCBS Announces Premiere Dates for Its Murphy Brown Revival and Magnum P.I. Reboot
CBS is often the first broadcaster to lock in its fall premiere dates, but the network took a month longer than usual to finalize its plans for the new season. Now the network, which was No. 1 in total...
View ArticleFox Sports Says Its World Cup Has Been an Ad Revenue Success, Even Without...
When Fox Sports spent more than $400 million in 2011 to outbid ESPN for the rights to the four FIFA World Cup tournaments from 2015 to 2022, it never expected its first men's World Cup wouldn't include...
View ArticleTo Further Embrace Diversity, Agencies Need to Focus on Equity
The ad industry has been talking about diversity and inclusion for years. But after decades of critical thought, we're still not there yet. So, what are we missing? What haven't we tried? What can...
View ArticleFacebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other...
Facebook is taking yet another leaf out of Snapchat's playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first...
View Article3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates...
Disruption is a familiar term in advertising, but there's one modern development that's had a bigger impact on advertising than anything before it. Surprise! It's social media. The introduction of...
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