Arnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View ArticleEditor’s Letter: It’s Almost Time for Brandweek
I'm filing this editor's letter from inside the bustling and international pressroom at the 10th annual DMexco conference in Cologne, Germany. There are 40,000 people gathered here for a concentrated...
View ArticleMeredith Sells Time Magazine to Salesforce Founder Marc Benioff
About eight months after Meredith acquired Time Inc., the company announced it has secured new owners for Time magazine. The title will go to Salesforce founder Marc Benioff and his wife, Lynne, for...
View ArticleHow Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on...
Nike's ad with Colin Kaepernick has been polarizing, to say the least. There are plenty of opinions about the face of the brand's 30th anniversary campaign, but does the ad mean something entirely...
View ArticleThe Future of Brand Storytelling and the Role That Data Plays
Brand storytelling is more important today than it's ever been. And yet, effective storytelling and content marketing across channels is a very different proposition from what it was even five years...
View ArticleHulu Hires Sofia Vergara and Joe Manganiello to Warn Emmy Viewers: ‘Don’t Get...
A year after it became the first streaming service to win the Emmy for outstanding drama, Hulu has a surprising message for the audience of tonight's Emmy ceremony: "Don't get Hulu." The streaming...
View ArticleFacebook and Instagram Users Remembered Aretha Franklin and John McCain in...
Facebook and Instagram users remembered those who are no longer with us in August, as late singer Aretha Franklin and late Sen. John McCain (R-Ariz.) were among Facebook IQ's Hot Topics for the month....
View ArticlePitch Hires 72andSunny Executive as Chief Creative Officer
Pitch, an agency part of Project Worldwide, today announced the appointment of Galen Graham as CCO, effective immediately. The award-winning executive hails from 72andSunny, where he was group creative...
View ArticleWhatsApp: Here’s How to Mute a Chat
Did you know that WhatsApp allows you to mute chats so that you'll stop receiving notifications about them? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...
View ArticleTeenage Mutant Ninja Turtles Relaunches With WWE, J. Crew and Amazon Ahead of...
Nickelodeon isn't just turning up the heat on its new Teenage Mutant Ninja Turtles reboot. The kids network is also bringing the muscle with John Cena and the WWE, making a splash at SummerSlam, one of...
View ArticleThis Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists
As smart technology continues to infiltrate the fashion industry, shopping experiences are becoming more and more personal. San Francisco-based menswear startup Eison Triple Thread has released a new...
View ArticleHBO, Netflix and Amazon Dominated Ad-Supported TV at the Emmys
Netflix and HBO's ongoing Emmy battle ended in a stalemate during Sunday's 70th Primetime Emmy Awards, as the two outlets tied for most overall wins with 23 trophies each. But Amazon may have made the...
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