Six months after announcing it would create a sports news streaming network, CBS has launched the new OTT offering, called CBS Sports HQ. The free, ad-supported network, which debuted this morning and is a collaboration between CBS Sports and CBS Interactive, contains live coverage from anchors and reporters, who will offer news, scores, stats, highlights...
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CBS Debuts Its Sports News Streaming Network for Younger Fans, CBS Sports HQ
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Hearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo Devices
Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst's Good Housekeeping skill, which now has recipes with visuals made with the Echo Show and Spot in mind. The skill, which had a soft...
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Improve Your Location Marketing Game With Customer Reviews
Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business's location marketing strategy. In "Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy," he noted that: According to Google, mobile searches that include "best" have grown by more than 80 percent...
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Inside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan Sauce Story
Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald's. Starting today, over 20 million packets will be available at McDonald's restaurants across the country. Last week, the company released a three-episode podcast called The Sauce that details what went wrong in October when the fast-food behemoth tried to bring back the beloved...
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Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers
Ad blocking is a topic that's front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the "all or nothing"...
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FCC Chairman Defends Net Neutrality Decision
BARCELONA, Spain--On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the nation's next-generation wireless infrastructure. On the first day of the Mobile World Congress technology trade show, Pai said rolling back Obama-era rules that could let telecom...
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Gap Wins Widespread Praise for Breastfeeding Ad That’s an Instant Classic
It's not easy to do a breastfeeding ad. Lots of brands have tried, but so many of their efforts have been met with mixed reactions as they tackle a loaded topic that still manages to offend so many. Which is why this Gap ad, posted over the weekend to the brand's Instagram, promoting a new...
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Disney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys
The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams into a single, portfolio-wide division a year ago, this is the first upfront to take advantage of those changes--and the first year that Rita Ferro,...
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Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing
Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age of the creator--the social media creator who can turn their passion and talents into one's true calling. We see our role as experts in influencer marketing as a way...
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How Prioritizing Local News Will Help Facebook Become a More Valuable Social Network
The truth has become more and more difficult to identify on today's media platforms, especially given the current political climate and accusations of fake news from all fronts. The abhorrent fake conspiracy stories about the survivors of the mass shooting earlier this month at Marjory Stoneman Douglas High School in Parkland, Fla., are the most...
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USA and Syfy Prepare for Big Swings and New Franchises With Unsolved and Krypton
Now that the Winter Olympics are over, NBCUniversal is refocusing on the other programming in its portfolio. And for Chris McCumber, president of entertainment networks for NBCUniversal Cable Entertainment, that means he can finally unveil big moves for both networks he oversees: USA and Syfy. Tonight, USA delves into the true-crime limited series genre for...
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Inside Shaving Brand Harry’s Cosmic Take on What It Means to Be a Man
No stranger to quirky long-form video, the shaving subscription service Harry's partnered with The Representation Project, which fights gender stereotypes, for a three-minute film that mixes humor and high emotion to spark conversation around issues of masculinity in our increasingly woke, #MeToo world. Launched on Monday, "A Man Like You" is getting lots of attention,...
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How to Use Technology to Transform Yourself Into a Master Networker
Ask the general public and they'll probably confirm that networking sucks. It's awkward striking up a conversation with a room full of strangers and even if you can worm your way into a conversation, it feels a bit smarmy talking to someone in order to "get" something in return. Going to a networking event without...
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Audi Brings a Dead Man Back in Charming Twist on a Life Well Lived
Audi is out with a new car that's so exciting, it'll give you a reason to live, says a new ad from Venables Bell & Partners. In the spot, a family gathers around an old man's death bed. Somber violin music plays as three generations watch him inhale raggedly, his eyes closed. "I've spent my...
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Figure Skating and Curling Dominated 2018 Winter Olympic Games Talk on Twitter, Facebook
The 2018 Winter Olympic Games reached their end with Sunday night's closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion impressions (views on and off Twitter). Jay Bavishi, Twitter's partner manager for the International Olympic Committee and the F?d?ration Internationale de Football Association, shared...
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Evan Rachel Wood Plays a Dark, #MeToo-Inspired Game of Guess Who? in This Poignant PSA
Funny or Die released a poignant PSA today in partnership with nonprofit Rise, tackling the #MeToo movement. The PSA takes a somewhat dark approach by using the popular board game Guess Who? to address the pervasiveness of sexual assault not only in Hollywood, but across the country. In typical Funny or Die fashion, the PSA...
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This Nostalgic Ad Looks Ahead to Humans Flying Around Earth in Capsules at 700 MPH
How do you advertise space-age transportation technology that doesn't exist yet? By taking a long, nostalgic look at what came before it. That's the approach taken by Micky Coyne and Pete Harvey--two independent creatives who've been working directly with Hyperloop Transportation Technologies and its CMO, Robert Miller--in an evocative, beautifully shot 1:20 spot rolling out...
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Updates to YouTube Live Are Highlighted by Chat Replay
YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally unfolded during the livestream. YouTube will also roll out English-language automatic captions for livestreams in the coming weeks. Automatic captioning was originally launched in 2009...
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Ogilvy Announces New Global Partnership With WPP-Backed Production Company Hogarth
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a new "global partnership" by consolidating their respective services into "a new studio ecosystem" that combines Hogarth's production capabilities with Ogilvy's creative and client services teams...
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For the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded in March 2010? "We think it's the right time in our business to benefit from a world-class operations leader," Pinterest said. "There...
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