During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Adweek's reigning TV Creator of the Year. Murphy's groundbreaking shows for the network include Nip/Tuck, American Horror Story, Feud, American Crime Story (whose second installment, The Assassination of Gianni Versace, is currently airing) and the...
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John Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix
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As Many Companies Distance Themselves From the NRA, Is This a Watershed Moment for Branding?
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife...
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When Everyone Is Barking, the World Is Changed by Those Who Meow
In a piece written for Harper's Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton's recording of "Hound Dog." This, as he relates it, was the musician heard barking at the end of the song. When asked about this seemingly inspired moment, the...
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Louvre Abu Dhabi Uses Billboards and Radio to Give Highway Gallery Tours
On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first "universal museum in the Arab world," exhibiting art from a globalized perspective. But the United Arab Emirates doesn't really have a strong museum-going culture. Thus was conceived this insight: If traffic won't come to the art, why not bring art...
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Wunderman Welcomes New Global Chief Creative Officer
Wunderman hired Daniel Bonner in the role of global chief creative officer, effective March 5. He replaces Lincoln Bjorkman, who has served global chief creative officer since 2013 and is leaving Wunderman to explore unspecified new opportunities. Based out of London, Bonner will be tasked with overseeing the creative vision of the agency globally across...
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Facebook Launched the Women in Gaming Initiative to Bring Women in the Industry Together
Facebook officially launched its Women in Gaming initiative, created to give women in the video-game industry a place to share their stories and connect with others. With this launch, interested users can now visit the Women in Gaming website to view research related to gender and diversity in gaming, as well as to access links...
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NBCU Will Air 10% Fewer Ads in Its Prime-Time Original Shows This Fall
NBCUniversal is making the industry's biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all prime-time original shows across its entire platform, beginning this fall. The company will be instituting a number of ad innovations--including reducing prime-time ad pods by 20 percent, create a 60-second...
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Look Out, LinkedIn: 40 More Countries Get Facebook’s Job Application Tool
Facebook announced Wednesday that it expanded the job application tool it launched in the U.S. and Canada last February to more than 40 countries. Vice president of local Alex Himel said in a Newsroom post that local businesses create more than 60 percent of new jobs, adding that a Morning Consult poll of 5,000 adults...
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Google Built an ‘Android Village’ to Showcase It’s Latest Artificial Intelligence Features
BARCELONA--How does a tech company, even one of the biggest tech companies in the world, stand out in a place flooded with tech, tech and more tech? Donuts, buttons and an updated version of whimsy. Amid all the mobile devices being released this week during the Mobile World Congress trade show, it's not easy to...
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Twitter Officially Introduced Its Bookmarks Feature
Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network's mobile site. Associate product manager Jesar Shah announced in a blog post that the new share icon beneath every tweet will allow users to bookmark tweets for later reading, as well as to share them via...
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On the Adweek Podcast: The Empire Builder Behind FX’s Enduring Success
Our cover star this week may not be a household name, but he's certainly an icon in the world of television. John Landgraf, CEO of FX Networks and FX Productions, has built FX into a high-quality programming leader on par with the likes of Netflix and HBO--a rare feat on cable. The secret, he tells...
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Mass Messages From Brands on Messenger Are One Step Closer to Reality
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media...
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People Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes...
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Dunkirk Was the Most-Viewed Best Picture Oscar Nominee Trailer on YouTube
The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film's trailer had nearly 44 million views as of Feb. 14, outlasting second-place Get Out (30 million) and No. 3 The Shape of Water (18 million). YouTube...
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AI Is Not Quite There Yet, Say These Creepy-Fun Insurance Ads
Shopping for insurance online can feel so impersonal, it's like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from Farm Bureau Financial Services and The Richards Group, a distracted android plays the comic villain, representing a generic "Insurance Corporation."...
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Wyndham Hotel Group Names MullenLowe Mediahub North American Agency of Record
Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek's U.S. Media Agency of the Year for 2017)--naming the "challenger" shop North American media agency of record. Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that Mediahub's "challenger mentality," wealth of data,...
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Facebook Messenger: Here’s How to Change a Conversation’s Color
Did you know you can personalize your Facebook Messenger experience by changing the color of each conversation's text bubbles and icons? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap the conversation you wish to customize. Step 2: Tap the contact's...
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How Loyalty Marketing Can Survive in a Gen Z World
We're going deeper into 2018, which means the predictions, trends and what's-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet of our lives--from the economy to politics to how we consume goods and services. We're...
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WPP Attributes Surprisingly Weak 2017 to Client Budget Cuts and the Rise of Ecommerce
WPP suffered its worst stock drop (14 percent) in nearly two decades, it announced today during an earnings call in which chairman Martin Sorrell bluntly admitted that 2017 was "not a pretty year" for the world's largest holding group. The global business failed to meet even analysts' most conservative predictions for growth, and WPP's presentation...
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Call Me by Your Name Captured Pre-Oscars Buzz on Twitter
The most-tweeted-about best picture nominee leading up to the 90th Academy Awards Sunday night was Call Me by Your Name, while Daniel Kaluuya (Get Out) was the most-tweeted-about nominee. Twitter shared some pre-Oscars data, along with revealing that a special hashtag-triggered emoji can be unlocked by including #Oscars or #Oscars90 in tweets. The best-picture nominees...
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