The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association. The line between esports and traditional pro...
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The Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones
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How Brands Like Audi and Pez Are Winning the AR Game
Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although its popularity has died down a bit since, the game is still raking in a profit of between...
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Facebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on Facebook
Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be commended for its might in spinning a story. Its latest work for Facebook in India, "Live What You Love," released today, manages to...
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Mcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT
Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North America earlier this year. Lafferty comes from indie agency Translation, where he served as president for about a year. He will assume the...
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Q&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website With a Lifestyle Theme
Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or as the star of NBC '90s sitcom Blossom; on top of that, she's also a neuroscientist in real...
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Clever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad
There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a surprisingly fresh way, stringing together footage from more than 15 destinations serviced by the airline...
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Facebook’s Credit Her Campaign Will Debut on International Women’s Day
International Women's Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women's Day on the social network over the past three months, leading...
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This Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer Attention
Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business--targeting brands with $1 billion or less in annual revenue--with the launch of Catalina Catalyst to help smaller brands better compete for consumer attention. Catalina...
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America’s Oldest Beer Brand Hires a New Agency to Guide Its Expansion
America's oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a review which included incumbent Allen & Gerritsen. Dan Fietsam, who joined Laughlin Constable as chief creative officer in June 2016, has a history working in the category,...
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Sherwin-Williams Names Mono as Creative Agency of Record for 3 of Its Brands
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be tasked with creating integrated campaigns for the three brands and has already starting working on them. "We are thrilled to partner with an agency that...
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Metro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial Boost
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based Metro's International Own Business Study, which surveyed 10,000 people in 10 countries. To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to...
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BBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots promoting Snickers' peanut butter and almond varieties explore new iterations on the idea through a pair of guys...
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Pinterest: Here’s How to Archive and Unarchive a Board on Mobile
Pinterest recently introduced the ability for users to archive boards they're no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after their wedding. When a user archives a board, Pinterest will update their content recommendations and notifications accordingly. Our guide will show you...
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Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot
Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they'll navigate hundreds of parties, panels, parties and activations. Did we mention parties? Making sense of SXSW--and figuring out which events are actually worth attending--can be a headache for the unprepared and neophyte....
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Barneys Wants to Tell a Memorable Story With VR, Fashion and Dance
Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham Dance Company, Barneys released its 11-minute movie, Mantle, which was filmed with 360-degree camera technology. The film incorporates four principal dancers, whom Barneys says...
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Independent Ovation Positions Itself as Brand-Friendly Alternative to TV Behemoths
As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner) or is possibly in the works (CBS-Viacom), while many of the remaining entities could soon be in play as a response to these other mergers....
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Unilever Claims to Cut Marketing Spend by 30% After Taking Production Work In-House
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30 percent after taking more of its ad work in-house and reducing the roles of its external agencies. "In marketing, we are creating more of...
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YouTube Studio Will Soon Become the Default, Along With Some New Analytics
YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks," and three new metrics will be introduced, along with a new dashboard. Creators will still have the option to go back to the...
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Hyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment, Discrimination and Retaliation
A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination. According to the suit filed on Jan. 11 in the Superior Court of Orange County, Calif., onetime Innocean director of content Victoria Guenier said she suffered repeated harassment...
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Here’s How Agencies Around the World Celebrated International Women’s Day
Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry. Some agencies, including the New York office of creative shop Stink Studios, encouraged female employees to stay at home to show their male counterparts...
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